What is Eczema?

Eczema is caused by interplay between genetic and environmental triggers. Eczema often affects people who either suffer from asthma and/ or hay fever (allergic rhinitis) or have family members who do aka genetic. These three diseases are often referred by doctors as the ‘atopic triad’. It is characterised by these two easily identified symptoms: rashes and extreme itching. Skin becomes extremely dry and it begins to itch. That is when the urge to scratch become intolerable and painful. The more you scratch, the more the skin breaks and becomes a target for infection. This triggers the release of inflammatory chemicals and your skin becomes inflamed, which further irritates the skin. This results in a vicious itch-scratch-infection-inflammation cycle.

Eczema is a multi-factorial condition, which can be triggered by things in the environment or certain habits that can make the itching and rashes worse. So that is why it is very important to educate young patients and their parents/ caregivers on the proper management and care of eczema such as constant hydrate the skin with the use of moisturisers and controller creams and the use of rescue medicines as prescribed by doctors correctly. The itch usually comes before the rash does and the rashes comes and goes. When this happen it will affect the patients’ daily activities and sleep at night, especially for young patients as it causes distress to the parents. In the MyEAP guidebook, Dr Leong commented that he always tell his young patients that having eczema is like running a long-distance marathon. You may not find a medication that works immediately but you will never give up and continue to run the race.

Keeping Eczema Under Control

Atopiclair, the first medical device cream of its kind launched in 2011, is a brand and eczema-control product range well-accepted in Malaysia. This non-steroidal treatment and controller cream, which is USFDA-approved, does not have added colouring, fragrance, paraben and animal derivatives. It is also ‘Muslim-friendly’ because it does not contain any porcine (khinzir) derivatives or ingredients. The product has been clinically tested to be effective and well-tolerated among infants, children and adults who are suffering from mild to moderate eczema.

Atopiclair is highly effective in providing fast itch relief and good eczema control. Studies have shown that 9-out-of-10 infants, children and adults, who were treated with Atopiclair, subsequently had no need for steroid rescue medication within the study period. This is good news for young patients and the elderly as their skins are thinner. Another unique feature of Atopiclair is its ability to support healthy skin barrier function by preventing water loss from the skin surface for up to 72 hours. It effectively repairs the dry and broken barrier function in eczema skin. Atopiclair is formulated with powerful antioxidants that work synergistically to enhance the natural skin barrier. Therefore, regular application of Atopiclair helps prevent affected skin area from future flare-ups.

GOOD NEWS FOR PARENTS WITH KIDS THAT ARE SUFFERING FROM ECZEMA!

Menarini is giving away One (1) pc Atopiclair™ Lotion (120ml) and Three (3) pcs Atopiclair™ Non-Steroidal Cream (40ml/pc) to one lucky reader.

All you have to do is to comment below on why you would like to try Atopiclair™ products.

Terms & Conditions:
1) Giveaway only eligible for mothers whose child has Eczema so that the winner could get a chance to try the products.
2) Menarini would need a product testimonial later on and a photo of the mother and child.
*Menarini reserves the right to use the testimonial and photo given.
3) Testimonial and photo deadline – 26th June 2015.
4) Giveaway will end on 6th June, 12pm and winner would need to submit their mailing details by 7th June 2015.

As part of the company’s CSR programme, Menarini is working together with CARiNG Pharmacy to raise funds for the Eczema Kidz Club HKL in conjunction with NEZAM 2015. From May to September 2015, for every bottle or tube of Atopiclair sold, RM3 will be donated to this cause. The campaign sponsors hope to raise RM10, 000 during these five months.

The post Keeping Eczema Under Control with Menarini Atopiclair™ + Giveaway appeared first on Street Love. by Fiona