My favourite time of the year has got to be the early Chinese New Year celebration with BRAND’S. How early you asked? Well, BRAND’S always had their Chinese New Year celebration at the beginning of December . This year is not exceptional.

For 2017 Chinese New Year gifting, BRAND’S encouraged you to offer imperial blessings of good health to your loved ones. BRAND’S Chinese New Year 2017 line up of gift boxes and hampers pays tribute to this ancient tradition of offering blessing of good health to usher into a year of good health and fortune. As usual, the Chinese New Year range offers a variety of top selling nutritious products such as BRAND’S Essence of Chicken, Essence of Chicken wihth Cordyceps and Bird’s Nest Range. In another word, there are various gift sets budget for everyone

BRAND’S Gift Sets and Hampers List

This year gift boxes features bright vibrant colors for good luck and peony flowers that symbolises prosperity, good fortune, nobility, honour and wealth. To make it even more special, consumers will also received a golden Limited Edition BRAND’S Precious Fortune worth RM16.80 this December 2016 with the purchase of RM100 and above from the festive range in a single receipt.

BRAND’S Treasure Box (RM188)

8-bottles x 70g BRAND’S ® Essence of Chicken
6-bottles x 70g BRAND’S ® Essence of Chicken with Cordyceps
4-bottles x 70g BRAND’S ® Bird Nest Beverage with Rock Sugar
4-bottles x 70g BRAND’S ® Precious Fortune Limited Edition

BRAND’S Essence of Chicken CNY Hamper (RM152)

22-bottles x 70g BRAND’S ® Essence of Chicken

BRAND’S Essence of Chicken & Essence of Chicken with Cordyceps Hamper (RM152)

11-bottles x 70g BRAND’S ® Essence of Chicken
8-bottles x 70g BRAND’S ® Essence of Chicken with Cordyceps

BRAND’S Essence of Chicken & Bird’s Nest Beverage CNY Hamper (RM248)

12-bottles x 70g BRAND’S ® Essence of Chicken
8-bottles x 70g BRAND’S ® Bird’s Nest Beverage with Rock Sugar

BRAND’S Master Signature Bird’s Nest Hamper (RM318)

12-bottles x 70g BRAND’S ® Master Signature Bird’s Nest with Rock Sugar

BRAND’S Essence of Chicken Gift Pack (RM37)

5-bottles x 70g BRAND’S ® Essence of Chicken

BRAND’S Essence of Chicken Gift Pack (RM68)

12-bottles x 70g BRAND’S ® Essence of Chicken

BRAND’S Essence of Chicken & Essence of Chicken with Cordyceps Gift Pack (RM80)

6-bottles x 70g BRAND’S ® Essence of Chicken
6-bottles x 70g BRAND’S ® Essence of Chicken with Cordyceps

BRAND’S Essence of Chicken & Essence of Chicken with Cordyceps in Modern Octagon Box (RM110)

12-bottles x 70g BRAND’S ® Essence of Chicken
6-bottles x 70g BRAND’S ® Essence of Chicken with Cordyceps

BRAND’S Essence of Chicken in Classic Octagon Box (RM103)

18-bottles x 70g BRAND’S ® Essence of Chicken

BRAND’S Master Signature Bird’s Nest Gift Pack (RM108)

5-bottles x 70g BRAND’S ® Master Signature Bird’s Nest with Rock Sugar
OR
5-bottles x 70g BRAND’S ® Master Signature Bird’s Nest (Sugar Free)

BRAND’S Bird’s Nest Beverage Gift Pack (RM98)

6-bottles x 70g BRAND’S ® Bird’s Nest with Rock Sugar
OR
6-bottles x 70g BRAND’S ® Bird’s Nest (Sugar Free)

The post Lifestyle Sunday: BRAND’S Chinese New Year Gift Boxes and Hampers Offer Imperial Blessings of Good Health appeared first on Street Love. by Fiona

At my home, I kept at least two dozens of the BRAND’S Essence of Chicken. It is a staple for my family for many reasons and I will tell you why . The majority of Chinese household since many generations ago relies on BRAND’S Essence of Chicken for health purposes. It is also the most common and reliable to buy for the elders, visiting at the hospital or even visiting new mom. We have been doing that for many many years and yet we do not keep some for ourself at home until a few years ago.

BRAND’S Essence of Chicken recently came out with a brand new campaign to promote its latest discovery and to celebrate the clinically proven benefit facts of the iconic health supplement. Not many people are aware that this Essence of Chicken can be taken on day to day basis, even when you are all fine and bouncing around like normal. It is a natural food supplement with absolutely no added salt. Best of all? It is cholesterol and fat free.

I have personally been given a private tour of the BRAND’S manufacturing plant at Shah Alam 3 years ago. Although that was not the main manufacturing plant, I was pleased that I had a glance of how BRAND’S made their Essence of Chicken. Not only I was impressed with how clean they kept the plant, I was told that this bottle of wholesome goodness are all the essence from chicken. This is why it has a ‘chicken’ smell that most people said are hard to swallow. They also added a bit of caramel in it to make the taste more palatable, which to me taste like soy sauce. Was it a good taste with added caramel? Of course! It is any way better than drinking just the chicken essence that could potentially be not palatable as much.

So, what’s the difference between the old and new packaging?

The new BRAND’S Essence of Chicken had a word ‘Original’ stamped on the bottle as opposed to the old packaging. I wonder quite a bit on the difference between both, even opened up a few bottles to taste the product. That… wow, kept me wide awake and fresh like energizer bunny! I think I had too much but no complain. I was a curious cat.

I was told that previously BRAND’S  is the only scientifically backed up chicken essence brand in the market that can substantiate its claimed benefits of improving memory by up to 15%, enhanced concentration by 22%, and increased metabolism up to 16%. These claims are all backed up by over 40 international scientific papers. Now, it is clinically shown that regular consumption significantly improves mental and physical performance, keeping stress at bay by reducing anxiety, mental and physical fatigue through blood circulation and oxygen flow.

I was a little weaker a few years ago and I often woke up feeling dizzy, as if the world is turning around fast. A bottle of the BRAND’S Essence of Chicken plus a short 15 minutes of resting of the bed immediately brought me back to my senses. This is the main reason why my mom will make sure our cabinet are stocked up. No medication helped with my constant dizziness. My brother on the other hand is a regular consumer. He stock these up in his office just as much as we stock them at home. He often wakes up at 5.30am for work and only return home at 11pm. A bottle of the BRAND’S Essence of Chicken helped him through the day without feeling tired and sleepy. This, I have to agree as I am a consumer as well. One bottle of this can keep you alert the whole day as it reduces cortisol aka the stress hormone. Because I am more sensitive towards supplements, I became an energizer bunny with a bottle of this lol.

Now, the taste. It taste exactly the same for the packaging with the word ‘Original’ on it. For some reason I think it is less smelly and more palatable. It could be I am used to the taste

In conjunction with the new campaign, everyone are welcomed to join a simple two-step “Win a SMART WHEEL Unicycle Every Day” contest, happening from now until 30th June 2016. With the purchase of any pack size of BRAND’S Essence of Chicken, submit the completed contest form and you could walk away with the coveted SMART WHEEL electric unicycle.

Disclaimer: Product was sent to me for review consideration. This doesn’t affect my judgement in the review in any way.

The post BRAND’S Essence of Chicken – Made For The Mind and Body: A Bottle Wakes Me Up Like I’m An Energizer Bunny appeared first on Street Love. by Fiona

One of the most important traditions when ushering in Chinese New Year is to give gifts with auspicious symbols and words that represent good health, happiness, good luck and good fortune to loved ones and friends. And when it comes to gifting, no one does it as traditionally as BRAND’S.

Earlier this month, BRAND’S held its yearly Chinese New Year lunch with the media as well as to launch its range of ten delightful and meaningful gift packs and hampers ranging from RM33 – RM318 that focus around the essential and versatile Chinese character ‘foó’ that holds a variety of meaning and auspicious blessings as everyone has their own wish for the coming year.

BRAND’S Premium Gift Pack (RM96)

The gift of good health (foó kang) is expressed with the BRAND’S Premium Gift Pack – a generous gift containing BRAND’S^® Essence of Chicken for good health, and is suitable for all ages.

BRAND’S^® Bird’s Nest with Rock Sugar Gift Pack (RM98)

Achieve radiant skin and beautiful smiles with a special treat of BRAND’S^® Bird’s Nest with Rock Sugar Gift Pack, an ideal gift for the women you care about in your life.

Auspicious Blessing Gift Pack (RM72)

The Auspicious Blessing Gift Pack brings health and luck (‘foó yùn’) with this variety pack of BRAND’S^® Essence of Chicken and BRAND’S^® Essence of Chicken with Cordyceps to preserve one’s inner vitality or Qi.

BRAND’S^® Royal Superior Bird’s Nest Hamper (RM318)

Indulge in radiant skin and healthy lungs with BRAND’S^® Royal Superior Bird’s Nest Hamper, a royal treat fit for an empress.

Marvelous Fortune Gift Pack (RM103)

For a blessing of prosperity (wang foó) in the coming year, the Marvelous Fortune Gift Pack contains the winning combination of BRAND’S^® Essence of Chicken and BRAND’S^® Essence of Chicken with Cordyceps, that is suitable for everyone in the family.

Joyous Greeting Gift Pack (RM33)

Students and those just starting out in life can also experience the joy of giving with the modern and adorable Joyous Greeting Gift Pack, which contains the goodness of BRAND’S^® Essence of Chicken.

Preciously Love Hamper (RM248)

Show that you care with the Preciously Love Hamper – a precious combination of BRAND’S^® Essence of Chicken and Bird’s Nest with Rock Sugar to bless the family with good health and vitality, regardless of young or old.

The post Lifestyle Sunday: BRAND’S® Chinese New Year gift range usher in a year of auspicious blessings appeared first on Street Love. by Fiona

With the Lunar Year just around the corner, essential preparations will soon be underway and the Chinese community will be busy bustling around to welcome in the New Year with friends and loved ones.

Last week I was invited by the kind folks at Cerebos (M) Sdn Bhd and their PR agency; Westcoast Communications for a scrumptious lunch at West Lake Garden Chinese Restaurant in Sunway Resort Hotel & Spa as well as to witness the unveiling of new range of CNY hampers for 2013. For generations, an important element of the celebration has been BRAND’S^® and the annual tradition of spreading festive cheer and joy returns once again with special edition hampers, gift packs and promotional offers.

I reached earlier than expected and made my way into the restaurant hall while waiting for the rest to arrive. Once I was seated I was fascinated to see a cute doll in front of me. This is Xi Xi; one of the two BRAND’S^® Huan Huan and Xi Xi mascots. Cute right?

This year, BRAND’S^® has designed nine exciting festive hampers and gift packs ranging from RM69.90 – RM268 to match everyone’s taste and budget, attractively presented in lacquered woven baskets with several combinations of BRAND’S^® popular products.

For the ultimate royal treat, give them the premium BRAND’S^® Royal Superior Bird’s Nest hamper 10 x 70g which retails at RM268.

Your loved ones will know how much they mean to you with the Preciously Love hamper that contains BRAND’S^® Essence of Chicken 10 x 70g and BRAND’S^® Bird’s Nest with Rock Sugar 8 x 70g (RM238).

Or delight them with the Joyous Radiance hamper which contains a combination of BRAND’S^® Essence of Chicken 10 x 70g and the fruity goodness of BRAND’S^® InnerShine Prune Plus 12 x 42g at only RM128.

Health is wealth, so bring winds of fortune their way with Heavenly Harvest which contains 20 x 70g BRAND’S^® Essence of Chicken or Auspicious Fortune which offers a nutritious combination of 10 x 70g BRAND’S^® Essence of Chicken and 10 x 70g BRAND’S^® Essence of Chicken with Cordyceps. Both hampers retail at RM138.

There are also some activities on the side of the hall. The main purpose of the activities is to expose us to traditional chinese handicraft such as Chinese Paper Cutting or Jianzhi (剪纸). We get to bring home one paper cutting and I chose a Chinese zodiac of mine.

I get to see with my own eyes on how Chinese names were written in an artistic colorful way too! These are definitely nicer than some that I saw before. I didn’t get the chance to have one for myself. There will be next time.

The launch started with chinese drumming performance before all 5 popular artistes from the local Chinese entertainment industry who collaborated together in BRAND’S^® HaHa CNY Campaign revealed themselves.

Spreading the festive cheer even further are BRAND’S^® Huan Huan and Xi Xi mascots, a pair of happiness ambassadors on a mission to delight Malaysians. Consumers can catch the story of the endearingly cute boy and girl on YouTube, and collect angpow packets and premiums with their characters with the purchase of the special edition BRAND’S^® products.

Huan Huan and Xi Xi are featured alongsidepopular artistes from the local Chinese entertainment industry in BRAND’S^® star-studded advertising campaign. For the first time ever, singers Michael Wong, Danny One, Kah Jun, Yu Heng and Orange Tan team up for a musical TV commercial in an elaborate set.

There’s even a lighthearted advertising campaign this time to remind everyone that Chinese New Year traditions are not complete without visiting family and friends, especially when you can bring a smile to their faces when bearing a BRAND’S^® hamper full of nutritious goodness.

You’d find it hard to believe but I had my first “lou sang” for 2013 that day! We are not even done with Christmas but I already had my CNY lou sang all thanks to Cerebos. The 8-course meal was superb. It’s the best lunch / 8-course meal I ever had.

“Chinese New Year is a major celebration for the Chinese community and BRAND’S^® is honoured to be part of that celebration. We hope that consumers will enjoy our newly designed hampers and gift packs which contains our trusted food supplements while being entertained by our advertisements featuring popular Malaysian celebrities,” said Cerebos Malaysia’s Vice President and General Manager, Mr. Koh Joo Siang.

The special edition Chinese New Year BRAND’S® hampers and gift packs are available while stocks last in selected pharmacies, supermarkets, hypermarkets and traditional Chinese medical halls nationwide so hurry now to pick up that perfect gift hamper for visiting friends and family.

In keeping with another long standing tradition of another kind, BRAND’S^® annual charity initiative, “Gift of Love”, will see a portion of the proceeds from the sale of the festive BRAND’S^® gift sets channeled to Beautiful Gate Foundation for the Disabled, Pertubuhan Keluarga Orang-Orang Bermasalah Pembelajaran (PERKOBP) and the Educare programme initiated by Yayasan Maha Karuna. This year’s “Gift of Love” program will further extend its aid to World Vision Malaysia.

For more information on the list of retailers, visit BRAND’S^® Smart Living on Facebook or call BRAND’S^® Customer Care Line at 1-300-228-300. 

The post The Launch of BRAND’S HaHa CNY Campaign – Gift of Love to Bring Happiness & Laughter appeared first on Street Love. by Fiona