If you are not aware yet, there is a personalised fragrance profiling experience currently held at Mid Valley Megamall, Ground Floor, East Entrance Lobby . This is a joint effort by a few fragrance brand under Luxasia namely Issey Miyake, Narciso Rodriquez, Elie Saab and Jean Paul Gaultier.

So far I have not heard or go for any fragrance profiling available locally before. This was my first time and it was quite fun.

Let Danny walk you through the process of finding your perfect scent. It is especially useful if you are someone indecisive when it comes to choices.

Some background about Danny Ventura.

Danny Ventura is International Training Manager from Beaute Prestige International. With over 10 years experience in the fragrance industry, Danny has gathered extensive knowledge of fragrance users through his interaction with consumers across the world, spanning from Brazil to Dubai to China. His personal charisma, creativity and professional acumen has won him many loyal customers and recently the National Trainer of the Year 2011 by the Cosmetics Outstanding Service Award (COSA) in Canada.

When I reached I was sat down and then given a piece of paper with 20 questionnaires together with a booklet of answer choices. A piece of advice if you plan to attend this fragrance profiling. You have to be honest and be careful with your answer selection otherwise it won’t be accurate

Danny calculated my score and said hmmm interesting. Then he took out 3 mini bottle of scents and told me to say out the color that I think of after I take a whiff at the perfume sampler paper. But before I could smell all 3 scent I need to inhale from a coffee bean container to neutralize smell prior before.

Danny said that he will give me 2 choices of perfume because I like to wear different perfume scent based on my mood daily and sometimes nothing at all. He also said that I’m quite loyal but wouldn’t mind to step out of the box to take on different experience. That is actually pretty much true about me when it comes to perfume. From my profile questionnaire he says that I like scents that makes me confident, elegant but sometimes I also like to be a princess. Okay, that’s really true!

I was matched with Elie Saab for the feminie and princessy mood and Narciso Rodriquez “For Her” for the confident, elegant mood days.

First I took a whiff at Elie Saab. That’s when I go hmmm interesting like Danny earlier. It was not bad. Something that I would want myself to smells like.

Before we move on to Narciso Rodriquez, Danny handed me the coffee bean again to breath into.

This is my reaction when I sample Narciso Rodriquez “For Her”. Yeap, a big smile on my face. I like the scent. I can even imagine myself with this scent. It is sooo me

I told Danny about my “1 week 1 perfume” strategy and he said it’s brilliant! That way I can stay focus with a particular scent for a week without deciding on what mood I want to be.

Do drop by Mid Valley Megamall, Ground Floor, East Entrance Lobby to have a personalized session with Danny Ventura. You can take this opportunity to ask him all the questions you have wanted to know about fragrances, how to match your mood and/or occasion with the fragrance and how to make your fragrance lasts longer. Do take note that Danny will only be here until Saturday from 12pm to 8pm!

The post Discover Your Scent with Fragrance Expert, Danny Venture…and A Little Scoop About Yourself appeared first on Street Love. by Fiona

I still vividly remember my first fragrance launch last year and it was the Parfums Pleats Please Issey Miyake. The brand Issey Miyake is not new to me. Most of my female friend loved the brand for it’s signature feminine scent. All I can remember is the soft but lasting fragrance and it’s tall and slim bottle design.

I would say Pleats Please is a breakthrough. Just when you think you know all about Issey Miyake…Pleats Please prove you wrong. It took the world to a whole new level with it’s exquisite design and concept.

Issey Miyake is known globally for his signature pleats- a look that went around the world in more than 80 colours. The designer Issey Miyake is known for his conceptual purity and elegant simplicity. His work exudes exuberance, dynamism, movement, and colour; it is contemporary yet timeless. Today, a great new adventure begins in the annals of Issey Miyake fragrance, continuing to forge a powerful bond with his fashion.

Why the name Pleats Please? Let me bring you on a lil walk through on the concept of “Pleats”.

‘Pleats’ was introduced into ISSEY MIYAKE in 1989, and has been developed every season thereafter. By 1993, it was ready to be launched as a complete and stand-alone brand and appeared as PLEATS PLEASE ISSEY MIYAKE for the Spring-Summer collection.
This is a line that is positioned to embody one of the most fundamental concepts of Issey Miyake – where the true value of design lies in its integration into the everyday life and comfort of the wearer. This is clearly demonstrated in the development and evolution of traditional techniques of processing and of pleating material into a highly functional modern product – light in weight and easy to wear and handle. This revolutionary concept has won the respect and admiration of women throughout the world and contributed to the growth of an iconic brand – an ingenious fusion of creation, technology and business.

I think most of you will agree that the bottle design is such an art. Based on my press kit info earlier, I understand that it is a complex undertaking in the development of this bottle and the 3D embodiment of the 2D image of the pleat. The cap takes the form of a floral calyx, a finely pleated abstraction that symbolises both a white flower and the Pleats Please fabric. The case exudes a cheerful sense of fantasy, mixing pink with orange in a jubilant fan dance of stylised petals traversed by veins that subtly evoke pleats. In direct homage to its fashion origins, the name “Pleats Please” adopts a logotype in which the E’s are narrowed, pressed and compressed as though finely pleated. Told ya it’s complex. From the concept to the bottle, to the cap and 3D embodiment of the pleats!

No matter how I turn the bottle’s direction I was fascinated by the ridges of the glass bottle. The multiple facets of the Pleats Please polyhedron come alive with never-ending ripples of light. I couldn’t agree more.

The fragrance is enlivened by the pink-tinged fragrance. That is all. There is no bright colorful bottle, no fancy schmancy box. But I was more excited with the bottle still. The floral calyx cap just perfect everything up.

I got to be frank. It took me some time to like the fragrance personally. At the launch I love it. It’s floral and it’s so me. I like it more when it’s freshly spray. I don’t quite like it when the fragrance tone down. There’s something about fragrance that somehow I will love it to death eventually. To me it’s about reading and understanding the perfumer’s vision and concept. It’s easier this way for me. Once I “get it” I started to accept the scent as it was designed to be.

Aurelien Guichard, the perfumer wanted to create a pleat-like “vertical” fragrance, a genuine floral that conveys an unequivocal, all-embracing femininity. Like a plush cocoon, Pleats Please is an addictive fragrance, a composition whose meticulously sculpted facets are echoed in its bottle.

The sparkling top note opens with the intriguing aroma of Nashi, a hybrid fruit that oscillates between pear and apple, with the pear note predominating. The joyous, upbeat middle note suggests a graceful sensuality, blossoming forth with fresh peony and sweet pea. Indole adds a fleshly, voluptuous touch and gives substance to the note. The accord is warm and vibrant, like “an invitation to fluidity”. The base note prolongs the sensation of mildness, settling into the rich woody notes of cedar while patchouli, taking on a vertical character, permeates the composition. Sweet, sensuous vanilla infuses the trail with radiant warmth. An absolute of creamy white vanilla blends with cosy white musks for a mellow finish.

Yes the scent was a lil bit sweet at first but dries down to a sweet floral note which is easier on the nose and easier to accept as well. Maybe it’s the festive weather or maybe it’s the spring season that makes me reach for this bottle daily for the past few weeks. The scent is EDT alright but lasted till the end of the day for me.

Issey Miyake lover will love this, floral scent lover will definitely love this. It comes in body lotion and deodorant spray too you know. Pick one!

The post Getting Into the Joy and Dynamism of the World of Vivid Pleats with Parfums Pleats Please Issey Miyake appeared first on Street Love. by Fiona

2 weeks ago I attended the launch of the latest perfume from Issey Miyake “Pleats Please” at Zebra Square.

The designer Issey Miyake is known for his conceptual purity and elegant simplicity. His work exudes exuberance, dynamism, movement, and colour; it is contemporary yet timeless. Today, a great new adventure begins in the annals of Issey Miyake fragrance, continuing to forge a powerful bond with his fashion. Issey Miyake is known globally for his signature pleats- a look that went around the world in more than 80 colours. 

Today, the iconic line Pleats Please Issey Miyake has its own fragrance. It is a scent that pays homage to a seminal fashion creation: an infusion of emotion and olfactory ode to joy. The Pleats Please Issey Miyake fragrance has its own special sparkle, the latest and bright facet of the designer’s work.

The launch was initiated with 3 different speech. Firstly a short opening introduction speech.

The third speech is more detail. We were taken for a virtual walk to the history of Issey Miyake, development of Pleats Please, how the name Pleats Please came about, design of the bottle and advertising material.

Pleats Please bottle design is unveiled!

To interpret the image of the pleat, the geometrical spirit of a multifaceted polyhedron seemed the obvious choice. Miyake’s many lines already included clothing derived from pleats or folds which evokes such faceted volumes.
The ridges stand out on the glass bottle in an interplay of convex and concave volumes. The multiple facets of the Pleats Please polyhedron come alive with never-ending ripples of light. There are no bright colours, just subtle highlights enlivened by the pink-tinged fragrance.
The development of this bottle, the 3D embodiment of the 2D image of the pleat, was a complex undertaking. The cap takes the form of a floral calyx, a finely pleated abstraction that symbolises both a white flower and the Pleats Please fabric. The case exudes a cheerful sense of fantasy, mixing pink with orange in a jubilant fan dance of stylised petals traversed by veins that subtly evoke pleats. In direct homage to its fashion origins, the name “Pleats Please” adopts a logotype in which the E’s are narrowed, pressed and compressed as though finely pleated.

Followed by the outer packaging design unveiling.

Then it was time to showcase Pleats Please fragrance. 3 beautiful model dressed in Issey Miyake’s pleats.

We were given the first hand sniff of the new fragrance. Each of us were given a pleats bracelet which was spritz with Pleats Please.

On the finale of the launch we were invited to the outside to preview, hold, feel and test out Pleats Please and we were served yummy finger food and refreshment.

Besides fragrance, the range also offer body lotion and deodorant spray.

Here’s a close up look of Pleats Please. Don’t you just love the bottle and the colorful box?

Body Lotion comes in 150ml tube and Deodorant Spray is 100ml.

Issey Miyake Pleats Please fragrance and body care comes in 3 sizes and the price is as follow:
– EDT 30ml – RM155
– EDT 50ml – RM255
– EDT 100ml – RM350
– Body Lotion 150ml – RM160
– Deodorant Spray 100ml – RM130

What about the scent? 
The sparkling top note opens with the intriguing aroma of Nashi, a hybrid fruit that oscillates between pear and apple, with the pear note predominating.

For this new fragrance, the exuberance and heartiness of a floral bouquet was a must ó flowers to define the femininity of a subtle delicate composition.

The joyous, upbeat middle note suggests a graceful sensuality, blossoming forth with fresh peony and sweet pea. Indole adds a fleshly, voluptuous touch and gives substance to the note, the perfumer explains. The accord is warm and vibrant, like “an invitation to fluidity”.

The base note prolongs the sensation of mildness, settling into the rich woody notes of cedar while patchouli, taking on a vertical character, permeates the composition. Sweet, sensuous vanilla infuses the trail with radiant warmth. An absolute of creamy white vanilla blends with cosy white musks for a mellow finish.

Aurelien Guichard, the perfumer wanted to create a pleat-like “vertical” fragrance, a genuine floral that conveys an unequivocal, all-embracing femininity. Like a plush cocoon, Pleats Please is an addictive fragrance, a composition whose meticulously sculpted facets are echoed in its bottle.

Issey Miyake Pleats Please will be available at major departmental store, Sasa and Sephora by September 2012.


* Note: Picture taken with iPhone thus it’s a lil bit unclear.

The post Issey Miyake Pleats Please Parfums Launch appeared first on Street Love. by Fiona