Two French magicians Laurent Beretta and Romain Lalire worked together with LACOSTE for the LACOSTE L.12.12 collection and the collection includes the new Jaune, which was released not too long ago. I have the Behind the Scene video and interview during the filming of the magic trick. Enjoy!

And, here’s some picture stills from the video.

The post Behind The Scene: EAU DE LACOSTE L.12.12 – The Magic Trick appeared first on Street Love. by Fiona

In the 1920’s René Lacoste heralded the birth of contemporary sportswear with his design for the original L.12.12 Polo shirt.
In 2015, the EAU DE LACOSTE L.12.12 fragrancecollection, inspired by the iconic menswear garments, unveils a new experience.

This spring, LACOSTE presents a new olfactory shade: the sunnily cheerful EAU DE LACOSTE L.12.12 Jaune [“jaune” means ‘yellow’ in English] – expressing positive energy, buoyant, radiant, fizzing with joie de vivre. “To wear EAU DE LACOSTE L.12.12 Jaune is to revel in the optimism of a bright yellow shirt, on a sun-lit morning” says Antoine Delgrange, Marketing Director P&G Prestige.

In the scent inspired by this concoction, grapefruit, pink peppercorn and an effervescent tonic accord give way to sweet, Golden Delicious apple blended with coriander seeds, on a balmy cypress, vetiver and amber base. Beneath the surface bravura, these base notes are spicy. EAU DE LACOSTE L.12.12 Jaune is an optimistic, invigorating creation.

The fragrance is housed in an opaque glass flacon designed to echo the timeless simplicity and understated sophistication of the polo shirt itself. The sleek, minimalistic silhouette is enhanced by a charming petit piqué-inspired mesh effect running down the sides of the flacon; and, as with the shirt, adorned with an authentic embroidered fabric logo. This new fragrance – like its other predecessors, is housed in a matching block-colour box, again with a texture reminiscent of the petit piqué.

Others fragrance within the EAU DE LACOSTE L.12.12 range:

EAU DE LACOSTE L.12.12 Blanc PURE
Cool and crisp as a fresh polo shirt. It opens with refreshing grapefruit, laced with the spice of cardamom and rosemary, around a passionate and idiosyncratic tuberose heart. Leather, suede, vetiver and cedar wood lend an insouciant masculinity to its base. EAU DE LACOSTE L.12.12 Blanc is a pure, clean day scent.

EAU DE LACOSTE L.12.12 Bleu POWERFUL
A muscular, aquatic fougère in which fresh peppermint, wet fern and pink grapefruit sit on top of aromatic sage and sturdy oak moss. EAU DE LACOSTE L.12.12 Blue is a powerful, robust signature.

EAU DE LACOSTE L.12.12 Rouge ENERGETIC
A spicy cocktail in which ginger, black pepper and cardamom, iced tea, mango and mandarin liqueur entice us down into a rich wood of acacia, golden benzoin and labdanum. EAU DE LACOSTE L.12.12 Rouge is an energetic, exotic concoction.

EAU DE LACOSTE L.12.12 Noir INTENSE
A contemporary aromatic fougère, in which cool watermelon, basil, lavender and verbena yield to a dark chocolate accord, in a sensual embrace of cashmeran, coumarin and patchouli. EAU DE LACOSTE L.12.12 Noir is an intense, nocturnal affair.

Beauty News is where information is extracted directly from press release as another form of way to showcase more latest or upcoming new products.

The post Beauty News: The new EAU DE LACOSTE L.12.12 Jaune appeared first on Street Love. by Fiona

This is one massive compilation of Holiday Gift Guide 2014 for all fragrances under P&G Prestige. You can never go wrong with gifting fragrances. Everybody love receiving a good ol’ perfume. There will be a total of six brands under the group namely Dolce&Gabbana, Escada, Gucci, Hugo Boss, James Bond 007 and Lacoste. Ready? Let’s begin!

DOLCE&GABBANA

Dolce EDP 75ml + Body Lotion 100ml + Shower Gel 100ml (RM439)

ESCADA

ESCADA Joyful EDP 50ml + Body Lotion 50ml (RM275)

ESPECIALLY ESCADA EDP 50ml + Body Lotion 50ml (RM259)

GUCCI

Gucci Flora EDP 50ml + Body Lotion 100ml (RM327)

Gucci Flora Garden Glorious Mandarin 5ml, Glamorous Magnolia 5ml, Gorgeous Gardenia 5ml, Gracious Tuberose 5ml, Generous Violet 5ml (RM240)

Gucci Flora Garden Gorgeous Gardenia EDT 50ml + 2 50ml Body Lotion (RM275)

Gucci Guilty Pour Homme Black EDT 90ml + Shower Gel 50ml + OTG Spray 8ml (RM291)

Gucci by Gucci Pour Homme EDT 90ml + After Shave Lotion 90ml (RM308)

HUGO BOSS

BOSS MA VIE EDP 30ml + Body Lotion 100ml (RM168)

BOSS MA VIE EDP 75ml + Body Lotion 200ml (RM305)

HUGO Red 125ml + Deo Stick 75ml + Shower Gel 50ml (RM285)

BOSS BOTTLED COLLECTOR’S EDITION (Price TBC)

Christmas is a time of celebration, with BOSS Parfums celebrating the festive season with a collectable and coveted gift the modern man will love – the BOSS BOTTLED Collector’s Edition. This limited edition features the same best-selling BOSS BOTTLED scent in an exclusive new flacon, designed to appeal to contemporary, confident men.

Exclusively for Christmas, BOSS Parfums introduces BOSS BOTTLED Collector’s Edition – a luxurious gift guaranteed to light up his Christmas morning. Featuring the same bestselling scent as the original BOSS BOTTLED fragrance for men, the Collector’s Edition combines fruity citrus top notes of plum, lemon and apple, with spicy notes of cinnamon and clove at the heart, and warming woody base notes of sandalwood and cedarwood, creating a blend that inspires confidence and poise. The refining component of vanilla embraces the notes, adding sophistication to this universally revered fragrance.

BOSS BOTTLED 50ml + Deo Stick 75ml (RM241)

JAMES BOND 007

This Christmas, 007 Fragrances are celebrating the golden world of Bond by creating a new Limited Edition gold package featuring the iconic 007 gunbarrel and containing the Signature James Bond 007 scent. Gold is Bond’s signature colour from countless golden gadgets: the golden pen in ‘Moonraker’, the gold BSA motorcycle in “Thunderball”, the golden weapon in ‘The Man with the Golden Gun’ to the iconic gold painted woman in ‘Goldfinger’, just to name a few.

007 Gold Limited Edition exemplifies Bond’s impeccable finesse and will be a must have fragrance gift this Christmas. The successful Signature James Bond 007 fragrance is authentically masculine, perfect for the man who admires Bond’s refined style, while the iconic gold packaging provides Signature 007 scent with a new level of unmistakable Bond golden glamour.

James Bond 007 EDT 50ml Gold + Shower Gel 150ml Gold (RM105)

The Limited Edition is also available in a gold gift-set, which includes the 007 Gold Limited Edition Eau de Toilette 50 ml and the not seen before 007 Gold Limited Edition Shower Gel 150 ml. The sleek design and limited availability make the 007 Gold Fragrance gift-set a unique Christmas gift for Christmas 2014.

James Bond 007 Quantum 50ml + 2 (50ml Shower Gel) (RM105)

LACOSTE

EAU DE LACOSTE L.12.12 Blanc EDT 100ml + EAU DE LACOSTE L.12.12 Noir EDT 30ml (RM262)

EAU DE LACOSTE L.12.12 Noir EDT 100ml + Shower Gel 150ml (RM262)

The post Holiday Gift Guide 2014: Dolce&Gabbana, Escada, Gucci, Hugo Boss, James Bond 007 & Lacoste Fragrance Sets appeared first on Street Love. by Fiona

The new fragrance from LACOSTE L!VE embodies an irrepressible energy. The energy to push boundaries, create its own path, its own style.
LACOSTE L!VE blends edgy style and authenticity. It attracts creative spirits, providing them with new possibilities to dress in a unique way. The addition of a fragrance to the LACOSTE L!VE universe was a natural step, but it had to embody the same creativity and uniqueness. The fragrance will make help you to see beyond the obvious. New Fragrance.New perspective.

Heighten the senses, discover new perspectives and inspire creativity.

Every component of LACOSTE L!VE can be found in this unique fragrance: energy, creativity and a cool edge. The ingredients are expertly blended, coming together as one dynamic scent, but each also stands out individually – capturing a feeling of constant motion with ever changing sides as each note reveals itself.

Scent Description

The dynamic burst of lime hits you first. This zesty touch reflects the unique nature of LACOSTE L!VE and is an unexpected and energetic top note – bright and sharp, to awaken your senses.

Green leaves and aquatic notes are at the heart and accentuate the lime to bring vibrancy and freshness. Time to move, time to create.

The smoky warmth of Guaiac Wood and dark liquorice build the base notes of the fragrance, adding depth and originality to the scent.

The Flacon

Edgy, strong and playful.

The creative inspiration is everywhere in this fragrance; in the juice, but the flacon as well.

Edgy.This cube is a clean and modern shape. With its minimalistic aesthetic and contemporary colours, this unexpected object offers a smart and edgy container for thedynamic juice within. The primary colours on the bottle provide a base for creative minds to build upon as they visualise all the possibilities. From any perspective you look at it, the flacon’s lines are, above all, LACOSTE L!VE in style and design.

Strong. The unexpected and bold design of this flacon, with a subtle play of materials draws a unique and instantly recognizable envelope for this fragrance. Once you see it, you won’t forget it.

Playful. The six sides of the cube give the LACOSTE L!VE generation the opportunity to see things differently depending on the perspective. It pushes people to go and see beyond the obvious, to be surprised and energized, exactly as the fragrance does.

The Campaign

The LACOSTE L!VEfragrance campaign, “New Fragrance, New perspective,” inspires you to step aside, step back, and see life from a different angle.

Starting with the advertising, the idea of perspective is challenged through anamorphosis art created by renowned graffiti artist, Zoer. Directed by H5, this twenty-second clip will air in May, 2014. It features two young guys (including Zoer) energetically painting, colouring and taping the walls of a white loft. When their work is done, the camera pans to show a new perspective of the room, and the surprise result of their art is revealed. The seemingly random elements assemble to recreate a 3D LACOSTE L!VE flacon. This clip will also encourage consumers to reinterpret the idea of perspective, generate their own content about the fragrance and share it widely on social platforms.

Digital and social are a major part of the new campaign. Launching in April at the LACOSTE Desert Pool Party in California, artists will be invited to design and exhibit installations inspired by the LACOSTE L!VE cube flacon. The artists will share their creations online and via social networks, introducing #newfragrance and #newperspective to the world.

These hashtags will be at the heart of a global digital campaign running from July to mid- September, inviting people to experience and capture their LACOSTE L!VE perspective and post it to Instagram. This showcases the artistic side of the product and encourages people to express themselves with the most innovative images selected to be displayed across the LACOSTE digital network. Through the idea of “new perspective” and global participation, this whole campaign aims at letting the LACOSTE L!VE generation speak for itself.

Beauty News is where information is extracted directly from press release as another form of way to showcase more latest or upcoming new products.

The post Beauty News: See life from a new perspective with LACOSTE L!VE appeared first on Street Love. by Fiona