Last month, Redken held one spectacular launch event full with glitz and glamour at The Stage Avenue K for the official launch of Redken Diamond Oil as well as to celebrate Redken Artists Malaysia 2013/2014.

The event is grandly organized. Through the show everyone is able to see all the fashionable hair style and styling, as well as the astounding fashion wear of the night.

Oil Care That’s A Cut Above With 3X More Strength & 2X More Shine

This exclusive haircare line combines the power of camelina oil, coriander oil, apricot oil, olive oil, jojoba oil, coconut oil and other silicone free oils to strengthen from the inside-out.

What Makes Diamond Oil Different From All The Other Oil Care Products?

Redken Diamond Oil is the first oil care collection that not only provide shatterproof strength but also multi-faceted shine to hair. It is an exclusive combination of silicone free oils that nourishes, strengthen and reinforce hair from the inside out leaving hair 3X stronger* and with 2X more shine.**  Using Diamond Oil properly for your hair type and style will amplify your look even further.

* Diamond Oil Shatterproof Shine or ShatterproofShine Intense vs. a non-conditioning shampoo
**Diamond Oil Shatterproof Shine or Shatterproof Shine Intense vs. unwashed hair

Here is a sneak peek of the launch event. Enjoy!

Full with glitz and glamour right? What a night!

I absolutely are very much into anything that had the word “oil” on the product regardless face oil, body oil or hair oil. Ever since I discover the benefit of implementing beauty oil into my beauty regime, I was addicted.

Redken Diamond Oil Key Claims

The Science & Technology Behind

– Diamond Oil with Redken’s exclusive Interlock Protein Network provides strength while the Shine Strong Complex delivers a nourishing blend of coriander, camelina and apricot oils.

– Due to their molecular weights and triglyceride lengths, each of these oils was chosen for their unique ability to infuse strands and penetrate different layers of the hair.

– It is important to note that Diamond Oil Shatterproof Shine Oils are silicone- free whereas Diamond Oil Shampoo, Conditioner and Deep Facets Mask are not silicone-free.

INTERNAL ACTION
• Redken’s exclusive Interlock Protein Network delivers protein to strengthen hair from the inside out (IPN is included in the Shampoo, Conditioner and Mask)
• Camelina Oil: fills in gaps at the peripheral layer to soften.
• Apricot Oil: penetrates uniformly through multi-layers to the core to
condition from the inside out.

EXTERNAL ACTION
• Enhances color radiance.
• Coriander Oil: smoothes just below the cuticle to boost shine.

How To Choose The Suitable Oil For Your Hair Type?

Who Should Use Redken Diamond Oil?

The top hair concerns among US females of all ages relate to damage including: dullness/ dryness (25%), split ends (27%) and breakage (20%). In Brazil, the #1 segment is damage (28%).

Damaged Hair

The result of mechanical wear such as combing/brushing, blow-drying, ironing and towel drying. Hair has naturally varying degrees of elliptical layers. The outermost layer of the hair is the cuticle. It contains a series of overlapping flush scales of keratin. When the cuticle is subjected to mechanical damage the scales lift, become frayed and tear away. This fanned, blown-out cuticle scatters light, rather than reflecting it. This lack of reflectivity results in a dull appearance.

Healthy Hair

A healthy cuticle, by contrast, lies smooth and flat along the hair, and works to reflect light, creating a shiny appearance, Diamond Oil not only revives and restores the health and vibrancy of the hair – smoothing the cuticle, increasing reflectivity – but it also penetrates to deeply nourish the hair, strengthening it from the inside out. The cuticle layer, then sealed in a shiny, soothing layer of oils, helps to protect the hair against the cycle of mechanical damage.

Hope you enjoyed this special post that combines the hair, fashion and beauty related info, all in one

The post The Official Launch of Redken Diamond Oil Featuring Redken Artists Malaysia 2013/2014 appeared first on Street Love. by Fiona