Initially I planned to have this up for Lifestyle Sunday column. But I couldn’t wait. Good thing are to be shared immediately!

TRIUM CARD, a loyalty programme launched in August 2014 to reward loyal shoppers for three retail brands – nichii, kitschen and dressingpaula celebrated its 1st year anniversary earlier this week with an exclusive nichii fashion showcase at Mid Valley Megamall.

TRIUM CARD’s 1st Anniversary marks a milestone for the loyalty programme as it has successfully garnered more than 120,000 members nationwide within just a year.

The fashion showcase features two cohesive lines from the TRIUM CARD Anniversary Collection. First is the bohemian theme which features amber, cream and olive colours with peeks of Aztec and paisley prints, denim, cotton, cold shoulder A-line tops, midi column skirts with side slits, and drop-waist sun dresses. The contemporary line on the other hand emphasis colours like buttercup yellow and vibrant ultramarine blue, chiffon prints, brocade and lace, abstract Aztec prints, digital cloud prints, and tropical floral prints, A-line flare dresses, constructed dresses with front slits, oversized jackets, printed column dresses, mid-waist brocade shorts, and ruffle detailing on sleeves and fronts of tops. The entire collection is priced from RM29.90 to RM129.90.

Here are some photos from the fashion showcase

Shoppers are rewarded with 1 TRIUM CARD point for every RM1 spent. Upon accumulation of 500 TRIUM CARD points, a RM50 e-voucher is rewarded to its member. Members are able to access the Loyalty Programme via mobile app “TRIUM CARD”, downloadable from Apple App Store and Android Google Play or via www.triumcard.com. That’s not all. Members are awarded with 100 TRIUM POINTS on their birthday month, and exclusive shopping opportunity at new stores with pre-credited e-voucher, with special-tier exclusive offers.

To celebrate TRIUM CARD 1st Anniversary on 14th October, newly registered members will receive a RM20 e-voucher upon registration and all existing members will enjoy an exclusive one-day 2X points. Top 20 TRIUM CARD shoppers will be awarded with RM300 e-voucher, and Tier Two 30-Top Shoppers will be awarded with RM100 e-voucher.

For more information, please visit http://www.nichii.com, http://www.facebook.com/nichii.nichii, or http://www.triumcard.com.

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