A few months ago, I attended a very private launch of VELD’S Cosmetics. VELD’S is a French brand founded by French model Joyce Musy, who used to model alongside other supermodels for major haute couture names such as Dior, YSL, Hermes, Chanel and many more. The brand focuses on innovative texture, efficacy and instant beauty effect. And it is only available at Sephora Suria KLCC, which might have expanded to other Sephora stores that I am not aware of . I have not step into Sephora for quite some time since Sephora.my (online store) was made available.

Now, before I start telling you about this VELD’S Eye Magic Anti-Wrinkle, which is one of the two best-seller in-flight products, I need to rant a bit. The name. Gosh. The name of this is so confusing! I’m gonna put this in point form so you know what I mean.

The tube says: Eye Magic Anti-Wrinkle (bottom part says Eye Contour Brush, Anti-Wrinkle, Smoothing, Firming)
The box says: Eye Magic Smooth Gel (bottom part says Firming, Smoothing Refreshing, Anti-Aging / Eye Contour Brush)
The website says: Eye Magic Eye Contour Brush, Anti-Wrinkle, Firming, Smoothing
If you Google, it has mix names here and there.

I have no idea what is the exact product name for this but I’m going to follow the name on the tube – VELD’S Eye Magic Anti-Wrinkle. End of rant.

Eye Magic Anti-Wrinkle is marketed as the only eye contour product in a brush. Is it true? To be honest I have to think hard for this. I have seen similar packaging for other products such as concealer but eye gel? Maybe this is the only one. I think. So what exactly is this? It is an anti-aging eye gel for the upper and lower eyelids.

This 15ml product has the same amount as any other eye care products in the market so it is pretty standard. However, it does comes in a huge long tube. If you think product comes in a tube is unhygienic, you may want to rethink after you see this. I am a germaphobic. The brush on this really really scares me. I have to run the brush thoroughly over a piece of facial tissue to get rid of the residue after every use. The product is afterall a gel. Gel naturally tend to get gluey if left unattended. And I personally think gel turns sourish smell too? I have not smell this one so no comment

Having said that, using the VELD’S Eye Magic Anti-Wrinkle is so soooo easy and convenient. Ahhh now that is the plus size of having a brush-on packaging. It comes with an Open-Close system at the very bottom of the tube. It is recommended to twist it to Open, press on the button once or twice to dispense the eye gel out and twist it back to Close before application to prevent any accidental pressing while you are applying onto your eye area.

The product is said to work on both upper and lower of the eyelids, in three ways.

• On the upper and lower lids
  I find the gel is “wet” enough to really smooth the nasty fine lines I have on both my lower lids. Because of this also I find the gel to be very sticky thereafter.
• On wrinkles between the eyebrows
  I cringe a lot. Naturally I will have creases in between my eyebrows but I have my skincare to help me with that. VELD’S said that this product is able to even out the area between the eyebrows by softening wrinkles that tend to harden facial expression. I have yet to try on this specific area so I have no comments on that as I do not have wrinkles to really test this out.
• On crows feet
  Those with wrinkles at the outer corner of the eyes can also use this eye gel to smooth them out. Again, the stickiness of the gel is able to moisturize and hence smoothen the eye countour out to minimize the wrinkles appearance.

To be honest, I have been floating in and out with using this as my day eye care because I find that my concealer and makeup does not sit well on top of the Eye Magic Anti-Wrinkle. No matter what I used, everything creases on me. On days I am makeup-free, I like to use this as my eye care. Not on days where I need to go out and have makeup on. I cannot risk having wrinkly makeup on the under eyes. That is the only downside I have with this product. The stickiness of the product is also the reason why fine lines are smoothen out. I can understand why this product is a big hit among passengers in-flight. VELD’S Eye Magic Anti-Wrinkle is one of the best-seller along with it’s brush-on concealer Eye Magic Anti-Dark Circle Concealer, which I will talk about very soon.

What do you think? I am not a fan of this.

Disclaimer: Product was a press gift from launch event, with no review obligation. This doesn’t affect my judgement in the review in any way.

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French model Joyce Musy, the Creator of VELD’S who used to model alongside other supermodels for major haute couture names such as Dior, YSL, Hermes, Chanel and many more created a cosmetic line as she came from a background and exposure where she understand that many women will do anything to achieve a youthful beautiful look. Very often the option is either plastic surgery or aesthetic treatments, which can go either very wrong or immensely gorgeous if you are lucky. Some aesthetic treatments results do not last. Hence VELD’S is created together with the collaboration with French plastic surgeons and dermatologists using botanical ingredients from the South African Veld. Besides working with top botanist, plastic surgeons and dermatologists around the world, Joyce also manages private plastic surgery hospitals in Paris alongside highly-reputed surgeons such as Dr Jacques Ohana.

VELD’S is currently available at Sephora Suria KLCC and the brand plan to expand its wing to other Sephora stores soon such as Mid Valley, Paragon Penang and many more.

VELD’S is a brand that focuses on innovative texture, efficacy and instant beauty effect. When Joyce was deciding on how she want her brand to be, she needed to take into the consideration of the texture, the scent, going all organic or natural, and if any added ingredients will affect the product efficacy. According to Joyce, a product efficacy is very important. That, besides considering if the brand will go all organic with bad smelling products and so on

When asked, what is the best-seller products within VELD’S? The answer is Eye Magic Anti-Wrinkle, Eye Magic Anti-Dark Circle Concealer, Age 2O Deep Hydration Anti-Aging Mask, Age Killer Anti-Aging and Firming Serum, and Age 2O Deep Hydration Anti-Aging Cream. Both of the Eye Magic is also the best-seller in-flight! I am currently using both of the Eye Magic as well and the Age 2O Deep Hydration Anti-Aging Mask. Review for all will be up soon

The post Beauty News: VELD’S Cosmetics Launched at Sephora appeared first on Street Love. by Fiona