Last week during the Guardian Sunway Pyramid new store unveiling event, we were told that there will be another event the next following week on a special collaboration with Anna Sui for Guardian Malaysia X Anna Sui Luggage Collection. Needless to say most of the girls verbally RSVP-ed themselves for the event because who will say no to Anna Sui?!

Every year Guardian will come out with a loyalty programme just for Guardian shoppers, whereas you will get stamps to collect and then make a purchase at a special price on promoted items. This year, Guardian Malaysia partnered with Anna Sui to develop a few exclusive design luggage collection. According to Christina Low, Marketing Director of Guardian Health and Beauty Sdn Bhd, the luggage collection was inspired by Anna Sui perfume, butterflies, roses, colours of bright pop art, fuchsia and orange. And each design was inspired by different events in Anna Sui’s career.

Here are the stories behind each design, as provided by Anna Sui herself:

24-Inch Trolley Bag

The pattern comes from a Mid-century modern tea towel, with a barber shop quartet theme. It originally appeared in Anna Sui’s Fall 2012 collection, which was inspired by the work of Charles and Ray Eames, and their collection of Folk Art Americana. It’s customized with Anna Sui slogans, perfume bottles and lipstick tubes.

20-Inch Trolley Bag

The butterfly print came from Anna Sui’s dresses in her Spring 2009 collection. The colours of the original pattern were quite similar to the way they are on the luggage. Some of the butterflies have been replaced with bottles of Anna Sui’s Romantica fragrance.

Tote-Bag

The rose bordered stripe design was originally done-up in black and white, with red flowers for a dress in Anna Sui’s Spring 2007 collection. It remains one of the most iconic Anna Sui prints. A runway shot of the dress is on the cover of her new book, The World of Anna Sui.

Designer Case

The pattern is derived from various Anna Sui cosmetic boxes over the years.

Hang on to your horses. There’s more!

Guardian is also offering two limited edition Anna Sui Eau de Toilette fragrances beginning of November 2017. The EDT that will be selling are Dreams Yellow and La Vie De Boheme at 30ml each, both priced at RM99 each inclusive of GST. It will be made available in 150 selected stores only.

How to redeem the Anna Sui Luggage Collection?

Shoppers will receive one (1) stamp with every RM20 purchase. You will get an extra stamp if the purchase includes one o the 33 participating brands such as Bio-essence, Dettol, Dove, Maybelline, Nivea and Pantene.

Collect all 10 stamps in order to redeem one of the following item at the discounted price as below:

• 24-inch trolley bag at RM159.90 (retail price of RM399)
• 20-inch trolley bag at RM129.90 (retail price RM199)
• Tote bag at RM69.90 (retail price of RM129)
• Designer case at RM59.90 (retail price RM99)

Programme starts from 28th September 2017 and ends on 31st December 2017, or while stocks last. For more information, please visit Guardian Malaysia Website or Facebook Page.

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Guardian Sunway Pyramid underwent a renovation recently and the portfolio of the new exclusive Guardian concept store design was unveiled on the 22nd August 2017. This particular Guardian store at Sunway Pyramid is not a stranger to me because I frequently visited this store on weekly basis whenever I am at the mall.

This would be Guardian’s fourth latest concept store, a different one from Mid Valley store if you ask me. The upgrade was necessary as Guardian Malaysia’s commitment to their customers are to constantly reinvent itself to enhance shopping experience.

What’s different with this Guardian Sunway Pyramid store is that they have beauty bars on the front of the store and beauty islands right behind it. Beauty bars are a customer interactive section whereas customers can try out the products and then grab the products from the drawers. Beauty islands on the other hand housed various cosmetic brands from local, Korea and Japan, which are placed accordingly to selection and demographics.

This will also be the first store that has all 10 new cosmetic brands from top Korean, Japanese, Indonesia and local makes. Among the new brands are – Beauty People (Korea), Elle 18 (India), Feeblin (Korea), LB Cosmetics (Japan), Kiss Me Ferme (Japan), Pixy Cosmetics (Indonesia), Sea N Tree (Korea), Sugarbelle (local), TOV (Korea) and VT Cosmetics. All these brand are categorized in rows at the beauty island according to the country and demographics.

Guardian is also the first to stock Sugarbelle cosmetics, a brand founded by renowned boutique owner Belle Yahya.

What I like about the new Guardian concept store overall is the bright lighting. No more yellowish fluorescent lighting that would interrupt any makeup swatches and deciding on the right shades are much more easier.

And of course I am naturally attracted to skincare, especially when it is all displayed in a bright, clean racks. Guardian now has categorized all their skincare selection into different needs such as derma skincare that has skincare brands such as Avene, Bioderma, Uriage, Eucerin, sensitive skin, natural and organics like Sukin and Skinfood as well.

Other brands are all placed in the island at the skincare aisle. It’s really therapeutic browsing and looking at these neatly arranged products. Everything has its own testers for customers who wish to try before purchasing.

Guardian also focus their Health Care section that has also been redesigned to enhance customer experience with easy on-shelf navigation, and educational signage that will be added on by end of the month. These signs will help shoppers to look out for the right products according to their needs. And lastly the store has dedicated Vitamins Corner with a range of Guardian brand of vitamins for adult and children. All at high quality and affordable price.

If you make a purchase of RM100 on cosmetic products, you can also request for a glam makeover. If doing it on the spot is not your thing, you can bring the receipt back to the store and request for the makeover

For more information, please visit Guardian Malaysia Website or Facebook Page.

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Thousands of participants showed up in groups and as families for Guardian Walkathon 2016. It is an annual affair for Guardian Malaysia with this year being their 7th year in a row. Many came in special national costumes to mark the country’s Malaysia Day. Everyone showed up with two purpose – to walk for a healthier lifestyle and also for charity, knowing their effort will benefitted hundreds of orphans and needy children. In conjunction with the walkathon, Guardian Malaysia donated RM300,000 in total to 15 homes across the country. Each home received RM20,00 of donations.

After the 3km and 5km fun walk, there are various activities lined up for everyone. Representatives of three of the homes out of the fiften were present to received their cheques from Christina Low, Marketing Director of Guardian Malaysia at the prize presentation ceremony. They are from the Rumah Penyayang Ulin Nuha; Pusat Jagaan Kanak-Kanak Yatim Muhammad Al-Fateh, Pusat Jagaan Pertubuhan Anak-Anak Yatim Darul Aminan.

For more information and future events, please visit https://www.guardian.com.my/

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Guardian Walkathon 2016 is back for its 7th year! The annual charity walkathon even by Guardian Malaysia will be promoting walking as a part of a healthier lifestyle and to raise funds for 15 orphanages throughout the country.

Taking place on Malaysia Day, 16th September 2016 at Wetland Park Putrajaya, the charity event hopes to attract at least 3,000 entries of all ages. Guardian Health and Beauty Sdn Bhd’s Marketing Director, Ms Christina Low said at the media launch yesterday that Guardian has been raising huge amount of funds to give back to society. Most of the funds raised are going to support causes that improves the well-being of the less fortunate.

Date: 16th September 2016, Friday (Public Holiday)
Time: 7am flag-off
Venue: Wetland Park, Putrajaya
Distance: 3km and 5km fun walk
Race Pack Collection: 3rd and 4th September 2016, Paradigm Mall from 10am to 8pm
Ticket Availability: From 29th June to 28th August 2016
Ticket Prices: RM25 for adults, RM15 for children and Golden Privilege members, with a minimum purchase of RM20 in a single receipt from Guardian. Tickets for group entries of four would be at a discounted price of RM60 per group. RM5 from each ticket sold will be contributed to the orphanages.
Where To Purchase Tickets: At any Guardian stores in Klang Valley and Negeri Sembilan. After tickets has been purchased, participants are required to log on to www.guardianwalkathon.com to submit their personal details.

The theme for this year is “Walk 10,000 Steps a Day for a Healthier Lifestyle” aimed to get everyone to move and walk more. Thus there will be two categories at Guardian Walkathon 2016 – a 3km and the 5km fun walk. To spice things up on Malaysia Day, participants are encouraged to come dressed in Malaysia costume and stand a chance to win the grand prize of Guardian vouchers worth RM1,000, and consolation prizes of RM100 each. Sponsors for this year walkathon are Berocca, Biogrow, Bio-essence, Blackmores, Ebene, Equal, Futuro, Lennox, Lip Hop, Omron, Panadol, Proviton, Sunplay, and Tiger Balm. All sponsors will hold a Health Concourse at the Centre Court of 1 Utama Shopping Centre from 26th to 31st July 2016 from 10am to 10pm.

For more information, please visit www.guardianwalkathon.com

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