2 weeks ago I was invited to the launch of Jeanne Lanvin Couture fragrance at Spanish Steps Pavilion KL. The scene at the launch is absolute breath taking. After registering myself I made my way to the launch area. I was given a voting card upon registration as there’s showcase of dresses designed by Malaysian Institute of Art (MIA) students. So we are suppose to cast our vote. Just so you know…Lanvin partnered with Parkson and Malaysian Institute of Art (MIA) for the launch.

I didn’t managed to take picture of all the dresses as I was on the phone settling some work issue. Only managed to snap this.

Every dress is placed next to it’s original design sketch and poster with Jeanne Lanvin Couture fragrance in the middle.

Ellen who’s the master mind behind the successful launch is also the emcee of the day. Does she looked familiar? That’s because I blogged about her before in Guerlain Bloggers Get-Together With Maxime Poulin. She’s the model of the day :). But that day I get to see the other side of Ellen.

The beautiful Un Lu; Division General Manager of Luxasia (M) Sdn Bhd was invited to gave a short speech. I say she’s a charismatic person!

The invitees at the launch.

Marine Obin-Ratto was then invited to deliver her speech and also to introduce the new fragrance to all of us.

According to Marine, the Top Note of the fragrance provide juicy and tasty raspberry accords, refreshed with morning dew and natural shades of violet leaves.
The Middle Note is more of a sexy and very sensual, composed of peony flowers and magnolia essences from Laboratories Monique Rémy.
The Base Note are Cedar and they provide unique sensibility mixed perfectly with musk. The composition was created with an aim to have an innocent facade hiding a strong and sensual blend of musk and wood.

We were then introduced to the panel of judges for the best dress design.
From Left to Right: Kung Suan Ai, Marketing Director of Pavilion, Ronnie Tan, Assistant General Manager of Marketing & Visual Merchandizing of Parkson Corporation Sdn Bhd, Khoon Hooi, Creative Director of The Eponymous Label, Lai Hoo Chu, Head of Fashion School of Malaysian Institute of Art and Goh Un Lu, Division General Manager of Luxasia (M) Sdn Bhd.

A group picture of the panel judges and Marine Obin-Ratto.

We were given a ribbon bow wrist band to sniff the new fragrance.

Then the judges make their round choosing their favorites.

Not long after that the winners are announced.
At 3rd Place is Liew Chee Yeng who won a RM2,000! 

2nd Place winner is Lye Chi Xian who won himself a RM3,000!

1st Price winner goes to Tan You Sheng who won RM4,000!

Here’s something we don’t hear often. The Editor’s Choice. And the winner is Liew Jia Wen/ Ng Yen Hong.  Congratulations all!

I will review the fragrance soon. More detail about the notes too.

Meanwhile, here’s the price list for Jeanne Lanvin Couture.

EDP 50ml – RM219 (WM), RM230 (EM)
EDP 100ml – RM303 (WM), RM308 (EM)
Availability – From July 2012 onwards