Yesterday was the media launch for Talika’s first ever skin care line, Photo-Beauty Therapy®. This line are divided into 2 categories namely Anti-Ageing Line and Brightening Line. Although Photo-Beauty Therapy® line has 2 different category…the product line-up is pretty simple and straight to the point.
The launch was held at Mezzanine Floor at North Point Mid Valley. I was on the afternoon group with was the 2nd batch of media that gets a first hand preview and experience of the new addition to the Talika family.
Event was initiated by Cindy Lim; Talika Malaysia Assistant Product Manager and later on the floor was handed over to Rebeccah; Trainer for Luxasia Malaysia. Rebeccah wanted us to warm up by having a small group activities. Oh gosh lol.
There were 4 tables and each table was given a stack of stationeries. We need to come out with an “art” on what we think Light means to us using the theme none other than….Lights! Oh boy, I am no where near arty or creative I tell you.
Well, this is what our table did. All 4 of us is bad at art! We have no idea what to do. My brain had shut down to concentrate on the product launch. And the worse is no one wants to go up front to present so Rebeccah need to present for us. Humiliating huh. The funny thing is I’m still coughing with sore throat and sexy voice on (voice changed due to coughing) and the group told me to present. So….yeah.
On a much more happier note. Sina Deubner from Talika Paris was here too! It is so good to see her again after Lipocils & Black launch last year. Sina walk us through the product info in details one by one. It was a pleasure to be able to talk to someone who is so passionate about her products and work.
After product briefing from Sina there was a product application demo too. There was also products handed around the media for us to try.
Enough of the event overview, here is some info on Photo-Beauty Therapy®.
In the nutshell Photo-Beauty Therapy® is the 1st skin care line which transforms light energy into cellular energy. The inspiration behind the concept is by aerospace energy. Now, don’t you think the whole perception changes are reading that?
The secret behind Light is that Light energy can be transformed into dermo-repairing energy. Then Talika laboratories discovered and successfully isolated an enzyme – a genuine miracle of nature found in a blue microalgae which was named Photo-Beauty Enzyme® (PBE). PBE has the ability to transform light energy into derma-repairing energy naturally and repair damaged DNA.
The Light Essence Cellular Activator – RM349 / 140ml
The Light Essence acts like a correction curve aka equalizer which takes just a few second to reset all cell counters to ZERO. It also boost the youthfulness process in epidermis. After the cell recovers, the skin is then able to receive and transmit all the benefits of skin care LIKE NEVER BEFORE.
Anti-Ageing Line
Anti-Ageing Serum – RM229 / 30ml
This serum is activated by light. It combines benefits of the PBE with a recognised complex of active ingredients in order to treat signs of ageing such as wrinkles, loss of firmness, skin refinement and dehydration. Try it for 14 days! Signs of ageing are visibly reduced with the increase of +19.9% collagen.
Anti-Ageing Line
Anti-Ageing Cream – RM299 / 50ml
Also activated by light, this unique cream gives the skin a new youthfulness from the synergy of PBE. Anti-wrinkle, firming, energising and repairing active ingredients with recognised efficacy. The result is that signs of ageing are visibly reduced with the increase of +19.9% collagen after 14 days of usage.
Brightening Line
Brightening Serum – RM229 / 30ml
Same with Anti-Ageing line, Brightening Line are also activated by Light. This serum is prodigious and rich in PBE plus brightening active ingredients. It is especially targeted to melanocytes specifically to reduce the intensity of dark spots while brightens the complexion in just 4 weeks. However after 14 days of usage you can see +79.6% non-pigmented cells increase.
Brightening Line
Brightening Cream – RM279 / 50ml
This cream is suffused in PBE, lightening and nourishing active ingredients. As a result it significantly reduces melanin levels inside skin cells. Use this cream together with the serum and you’d see an additional of 79.6% of non-pigmented cells in just 14 days.
Talika Photo-Beauty Therapy® Anti-Ageing & Brightening Line will be available at Parkson Pavilion, Parkson KLCC, Parkson 1 Utama, Parkson Gurney Plaza, Isetan KLCC, Isetan 1 Utama and Metrojaya Mid Valley counters nationwide from April 2013 onwards.
Price
The Light Essence Cellular Activator – RM349 / 140ml
Anti-Ageing Serum – RM229 / 30ml
Anti-Ageing Cream – RM299 / 50ml
Brightening Serum – RM229 / 30ml
Brightening Cream – RM279 / 50ml
Comments (6)
How intereresting. I only know Talika for bust cream and their lash enhancer products. Please update us on the outcome after you have used it
Their lash enhancer products such as Lipocils Expert are great! Will be back with updates and product reviews 🙂
Interesting. Didn’t know they are coming out with a skincare line. The packaging looks so nice and fancy.
It’s interesting because they are always known for targeted products. I’ve heard about their upcoming skin care line since last year and finally it’s here :). The bottles are huge too.
Cannot wait to check this out. I’m interested with The Light Essence. Light in the name is distracting me!!
I know right. The word “Light” raise some eyebrow here. I cannot wait to start using the products! Testing some new skin care at the moment so this got to wait 🙁