Kiehl’s is a brand that I have not put a foot in before. I did however went for 2012’s Save Our Rare Earth (SORE) event which was a big deal for me as (1) it was my first Kiehl’s event and (2) I support charity whenever I can. I bet you can already imagine the excitement in me when I was contacted once again by Kiehl’s Malaysia for an introduction session of their new anti-aging cream follow by a hi-tea session. What’s coincident is that I was beginning to wonder what’s the SORE activity this year as I remember they will have it on November every year. Are they going for tree planting again? Are they going to roam the muddy village while it rains? I’m excited already! :D. If it is, please please pleasseeee remind me not to bring un-supportive friend along lol!

So back to the magic cream – Kiehl’s Super Multi-Corrective Cream.

I have stepped into Kiehl’s store numerous times before but this time I managed to take my sweet time with browsing and understanding the huge array of products. Actually the product range and type is still acceptable for me. Maybe because the product display is compact and neat so it gave me a perception of a huge array. Don’t worry, it’s not :D. It’s pretty easy and simple when it comes to Kiehl’s.

Super Multi-Corrective Cream is the new and latest addition to the Kiehl’s family. It was just launched early September and is currently available at all Kiehl’s store.

“A hard-working solution to correct multiple key signs of aging in just 2 weeks and double efficacy within 4 weeks”

You have to agree that aging is just another stage that all of us have to go through in life. How many of you correct aging flaw like coloring grey hair, exercising for a slender, youthful figure, complying to a healthier diet to prevent diseases and applying anti-aging skin care products for younger looking skin? I do. Well maybe not all but anti-aging skin care is a must-have for me and I started on anti-aging regime in my late 20s.

Instead of focusing and targeting just one signs of aging, the chemists at Kiehl’s came out with a solution for a multi-functional approach targeting multiple signs of aging. Super Multi-Corrective Cream comes with cutting edge formula and proprietary tri-active tecnnology that clinically simultaneously lift, firm, visibly redefined skin contours and re-texturize skin within 2 weeks and with double efficacy within 4 weeks.

When we are younger, the skin is younger too. Young skin takes just 6 hours to recover and repair itself when damaged. Aged skin on the other hand takes over 30 hours. This is because when we age, our cells also age together and become less resilient to internal and environmental aggressors. As a result, aging signs such as fine lines, wrinkles, loss of elasticity and skin roughness begins to appear.

“Super Cream” – An Industry Achievement

The process of developing Super Multi-Corrective Cream began 17 months ago where Kiehl’s chemist work on determining which key ingredient would “work hard” when combined into one formula and at the same time visibly correct multiple key signs of aging such as skin contours, firmness, texture, elasticity and wrinkles. The result? Focus on three ingredients that have never been combined in a cream in history ever.

Chemist over the Kiehl’s lab successfully formulated this “Super Cream” by using three anti-aging ingredients that have never before been formulated together in a cream base. Ever. Never ever :D. This achievement is definitely one industry achievement.

Kiehl’s chemist were determined to formulate this multi-tasking innovation in a cream base formula for two reasons:-

• To ensure the delivery system of the three anti-aging ingredient could additionally offer nourishing, anti-aging benefits. A key factor in improvising skin barrier as well as texture.
• To act as a “harder working and multi-tasking” anti-aging solution that are easily fitted into a busy woman’s daily routine. An important for a busy hustle and bustle life in the society nowadays.

Beech Tree Extract

• This extract is known for it’s ability to improve skin firmness and improve plumpness as well as density visibly. It is a xylose based molecule, which is a sugar found abundantly in beech trees. These are known to stimulate production of glycosaminoglycans (GAGs).

Jasmonic Acid

• One very mild, active but yet highly effective ingredient which is known for it’s ability to support the removal of epidermal and help to correct wrinkles, fine lines, loss of suppleness and elasticity visibly while gently smoothing and retexturizing skin’s surface.

Fragmented Hyaluronic Acid

• This ingredient is known for it’s reinforcement towards skin’s natural short and long term moisturization. It is also known to improve the skin’s elasticity and at the same time reducing the roughness on the skin and wrinkle appearance.

Based on what I gather, Kiehl’s suggest the combination usage of Powerful Strength Line-Reducing Concentrate Serum topped with Super Multi-Corrective Cream for that anti-aging prevention boost. One “Super Cream” itself is already this powerful, I can’t imagine the effect that this duo will give. Must be SUPER POWERFUL! 😀

Super efficacy, clinically proven results within 2 weeks.

Each powerhouse anti-aging ingredients in Kiehl’s Tri-Active Technology are known for their distinct benefits. While the cream is extremely simple to use – just apply normally after serum, users can now swiftly and easily correct multiple key signs of aging in just 2 weeks and see double effect within 4 weeks of usage! This claim is proven by conducting a 4 weeks of clinical test on 117 women of multi-ethnic who are experiencing multiple signs of aging.

That was one interesting read on Kiehl’s latest Super Multi-Corrective Cream. Just so you might be interested, just recently Kiehl’s organized a ‘Feel The Power’ Lab Coat Design Competition. It is a part of Kiehl’s yearly charity drive initiative – Kiehl’s Gives.

Kiehl’s Gives is a philanthropic platform used by Kiehl’s families around the world to support Children, HIV & Environmental causes. In Malaysia, Kiehl’s champions the environmental causes by supporting Yayasan Anak Warisan Alam (YAWA) through the jointly organized Kiehl’s annual Eco-Camp. Themed ‘FEEL THE POWER’ this year, the camp will educate youth on how to preserve the environment through science.

This year 2013, Kiehl’s adds a new dimension to the campaign with “FEEL THE POWER” Lab Coat Design Competition that was opened to all colleges and universities nationwide. The objective of the campaign is to raise greater awareness through the talent of local students. This is an opportunity for Kiehl’s to empower students to hone their talents, and to utilize their talents for greater cause.

The nationwide submission saw the successful shortlisting of 7 student designs for the finals, sharing their views on environmental preservation through their lab coat designs.

Here are the finalist 🙂

So girls, do drop by Kiehl’s stores nationwide to check out this new “Super Cream”. Remember that Kiehl’s campaign is “Try Before You Buy” whereas you will get a 5-minutes consultation by Kiehl’s Customer Representatives (KCRs). After this 5-minutes consultation, KCR will customize your skin needs according to their products and you will get to bring home 5-complimentary samples to try before purchasing the full size. I will blog about this later on as it’s a good sampling initiative by a high end brand. I always said I will only buy after I try at home 😀