Dove, who is not a stranger in hair care recently introduces it’s new Intense Repair range as they recognises the importance of repairing hair damage at a deeper level. It is unavoidable that we women love to experiment and change hair style in an attempt to look our best. What we women didn’t realise and often overlook is the daily damage we put our crowning glory through. Even the simplest daily routine such as brushing and blow drying or even exposure to the UV ray is slowly taking it’s toll on women’s hair.

I’m pretty excited about this Dove Intense Repair range in particular because my hair is kind of spoilt at the lower end and with split ends. Each time I brush my hair, it broke into small pieces and my clothes is literally covered with tiny broken hair strands. Let’s you and me find out more about our hair and on the new Intense Repair range 😀

As usual, I’ll talk a little bit about our hair and hair damage as I find this piece of information useful and not many knew about this. I’m quite glad I learnt all this just the other day.

From the deep within, damaged hair usually strips away keratin that is found in hair structure thus making overall hair weak, dull and lifeless. That sounds pretty much like my hair at the moment. But of course through our naked eyes, damaged hair is often seen as just brittle, dull and unmanageable. That is what we see on the surface. Deep inside the hair strand is not as simple as we all think.

What is Keratin?

Keratin is a type of protein that forms the building blocks of hair, nails and skin. It makes up 60 to 90 percent of each hair strand, which is why the existence of Keratin is important. Keratin is essential as it helps to impart strength and resilience to hair fibre while forming a natural protection on hair. So when Keratin is compromised aka broken, it will cause a continuous damage to the hair at cellular level.

Dove’s breakthrough patented “Keratin Repair Actives” is a winning formulation. Keratin Repair Actives function by helping hair reconstruct through strengthening at its core. This can be done as the formulation penetrates into hair fibre to stabilise proteins of each hair fibre and prepare it for internal repair. It’s not just a fix on the outer surface but also hair structure overall. Dove is confident that this technology will help hair strong and in becoming more resilient to damage in just seven days!

Have you seen the latest TV commercial for Dove conditioner where they did this smoothness test? No? Here it is.

We have the opportunity to witness the test in front of our eyes using real human hair. That’s right. REAL hair. Left strands is applied with Brand X shampoo while right strands is applied with Dove Intense Repair Shampoo and conditioner. This test shows us why brushing hair when hair is wet is doing more damaging than good.

Before I even have the chance to prepare myself for a shot, the one that was applied with Dove Intense Repair Shampoo and Conditioner just slide down in a split second after the weight is put on! The secret to this smoothness lies with the new “Microsheets Technology” that is found in the new Dove Intense Repair Conditioner. Once you applied the conditioner onto your hair, the Microsheets in the product will be evenly deposited to help detangle hair so hair brushing is more easier thus less breakage. I find it interesting that we were told by John Goh, Research & Development Deploy Manager (Home & Personal Care) of Unilever (Malaysia) Holdings Sdn Bhd that these Microsheets in the conditioner will plump up each hair strand i.e. separating each strand away from each other and that’s the slippery feeling that we get from conditioning. No doubt it contain silicone but it is a combination of silicone and Microsheets that work hand in hand to create such effect.

See! I told you that I learnt a lot on hair and hair damage the other day. It’s quite shocking for me to know that brushing alone can cause damage to our hair. I’m beginning to love all the technical part of beauty products 😀

Here’s another interesting news for contest buff. In line with the release of Dove Intense Repair range, Dove has come up with “I’m A Dove Girl” contest. The purpose of this contest is to encourage women to show off their best hair flicks with soft, smooth and damage free hair. Participant will have to submit five photographs of their original and most creative hair flicks together with a slogan on why they think they should be a Dove Girl. Winner will get to win one-year contract as a Dove Girl AND RM10,00 cash prize. For more information, please login to your Facebook, like Dove Malaysia Facebook page at https://www.facebook.com/DoveMalaysia, click on the Dove Girl app on top of the page or https://apps.facebook.com/dovegirlmy.