Gucci’s connection to rock and the music world dates back to the days when the House first started to dress the international jet set, and is based on a shared spirit of glamour, power and style. Today, the relationship continues to flourish with the support of Gucci’s Creative Director, Frida Giannini, a passionate music lover who has a personal collection of some 8,000 vinyl records.
To celebrate the House’s bond with glamorous rock attitude, it has created a limited edition of its iconic fragrance the Gucci Guilty Stud Limited Edition.

We know Gucci Guilty’s sensual hero and heroine as audacious, rebellious thrill‐seekers – trailblazers who indulge in passion and dangerous seduction. The scents that express their defiant attitude now appear in a new and striking guise, their limited edition flacons adorned with more than 400 studs per bottle (silver for pour Homme, gold for pour Femme); exclusive collectors’ items for iconoclasts everywhere.

Gucci Guilty pour Femme is a warm and striking Oriental floral with hedonism at its heart. Gucci Guilty pour Homme is an aromatic fougère that provokes as it seduces. Both assert their presence with an opening spike of pink pepper, and close with a suggestive pulse of patchouli.

 “I have always had a love of the rock aesthetic, and it is a constant source of inspiration to me. I like to think of Gucci Guilty Stud as bottled rock attitude.”

House Creative Director Frida Giannini

From the early days to the present, Gucci has dressed rock legends like Eric Clapton, Rod Stewart, Kings of Leon, Beyoncé, Bruno Mars and John Legend. The House enjoys an exclusive ongoing partnership with the GRAMMY Awards®, and supports the preservation of milestone musical recordings. This year, Gucci also sponsored the Victoria and Albert Museum’s globally acclaimed David Bowie exhibition in London.

Evan Rachel Wood, who embodies the Gucci Guilty woman, and her co‐star in the Gucci Guilty campaign, Chris Evans, are both rock fans, and the powerful chemistry between them has the electricity of a rock performance. In director Frank Miller’s films for Gucci Guilty, the plot unfolds to the strains of Depeche Mode’s ‘Strange Love’, given a gutsy rendition by London‐based Mercury Prize nominees Friendly Fires.

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