I’m pretty excited with this news. As you know, I am a huge fan of Burberry Beauty and it’s makeup line. Burberry today unveiled a series of new mascaras, eyeliners and brow definers to the Burberry Eyes collection. I’ve first got to know about this new additions from essiebutton Youtube channel some time ago. All I can remember was the brow definers 😀

These new additions to the Burberry Eyes collection is developed by Burberry Make-up Artistic Consultant Wendy Rowe, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey, the new products can be used to create a youthful look of naturally sculpted, full brows with defined eyes and enhanced lashes.

Wendy Rowe Artistic Consultant for Burberry Make-up says, “The new Burberry Make-up products effortlessly create the illusion of a natural, larger eye.“

New to the collection that is released in October 2014 consists of one Effortless Eyebrow Definer, two types of eyeliner – Effortless Liquid Eyeliner & Effortless Kohl Eyeliner and two types of mascara – Bold Lash Mascara & Curve Lash Mascara. Let’s start with the Brows!

Burberry Effortless Eyebrow Definer (RM85)

The essential tool to effortlessly create the signature Burberry Brow as previewed at the Burberry Prorsum Spring Summer 2015 Womenswear show.  The smooth powder formula gives a natural, buildable look, while the slanted tip applicator makes it easy to create a precise shape. The soft brush is designed to sculpt, style and fix.

Available in 2 Shades: Sepia No.02 and Ash Brown No.03.

Burberry Effortless Liquid Eyeliner (RM99) & Effortless Kohl Eyeliner (RM78)

EFFORTLESS KOHL EYELINER
Designed to outline eyes with long-lasting definition and intensity, or to use on the inner lash line for a softer look.  The waterproof formula lines with high pigment colour and features a retractable tip and built-in sharpener for quick precision.

Available in four shades: Jet Black No.01, Chestnut Brown No.02, Storm Grey No.03, Pale Grape No.04.

EFFORTLESS LIQUID EYELINER
The ultra-thin tip applicator glides on evenly to deliver rich, accurate colour which lasts.  The grip design helps to create precise lines with optimum control.

Available in one shade: Jet Black No.01.

Burberry Bold Lash Mascara (RM108) & Curve Lash Mascara (RM108)

BOLD LASH MASCARA
For intensely volumised, bold lashes.  The creamy, highly pigmented formula gives rich volume and features a cone-shaped brush to capture every lash from root to tip.

Available in two shades: Ebony No.01 and Chestnut Brown No.02.

CURVE LASH MASCARA
For lifted, fuller lashes.  Together the smudge-proof, lightweight formula and precision brush volumise and curl the finest, flattest of lashes to frame the eye.

Available in two shades: Ebony No.01 and Chestnut Brown No.02.

Suki Waterhouse fronts Burberry Eyes Campaign

A dedicated campaign which debuts in October 2014 is featuring British model Suki Waterhouse. The new mascaras, eyeliners and brow definers campaign will be amplified across all digital platforms which includes Facebook, Twitter, YouTube, Youku, Google+ Pinterest, Instagram and Burberry.com as well.

Burberry always comes out with a dedicated application tips that is easily to replicate by everyone at home. Here are the application tips for Burberry Eyes campaign look.

• Apply a wash of Sheer Eye Shadow in Trench No. 02 over the entire eyelid
• Use a fine brush to line the colour below the bottom lash line
• Draw Effortless Liquid Eyeliner in Jet Black No.01 along the lash line, smudging slightly past the outside corner of the eye with fingertips
• Line along the lower lash line and blend for a diffused look
• Sweep mascara in Chestnut Brown No.02 onto the top and bottom lashes, using a zig-zag action to coat lashes from root to tip
• Apply Effortless Eyebrow Definer, starting at the arch and working towards the tail of the brow
• Use the brush to comb the inner corners of the brow into place to create natural-looking definition