Gucci’s Flora fragrances unfold a new chapter in the captivating story of the iconic Flora print.

Capturing the essence of the legendary Flora print’s continuing narrative, the Gucci Flora fragrance collection is refreshed to garner new generations of admirers. At the heart of this story is a protagonist who holds an extraordinary link to the Flora icon.

Charlotte Casiraghi is the face of Gucci Flora fragrances. Her inextricable connection to the Flora print is part of its allure, because the legendary design was first created in 1966 for her grandmother, H.H. Grace Kelly, Princess Grace of Monaco, born Grace Kelly.

Ms. Casiraghi embodies what Flora is to generations of Gucci women. The spellbinding print is a timeless icon passed on and cherished from one generation to another.

Now the Flora icon has come full circle, as Charlotte Casiraghi is the perfect ambassador for Gucci Flora Fragrances. Holding a special bond with Flora, Charlotte Casiraghi is deeply ingrained with the icon’s history. She represents its storied past while at the same time standing for a new generation. Her face refreshes the Flora icon into an entirely modern statement.

The Gucci Flora scents are also a contemporary new generation of the fragrance collection. Delicate and whimsical, the original Flora print blooms in its entire splendor over new packaging of each Gucci Flora fragrance. Standing gracefully, these beguiling scents are the legacy of an enchanting print that has withstood the test of time. Raconteurs of Flora’s enigmatic and everlasting story, they represent the generations of women who have fallen under its spell.

Revealing the flowers resplendent in the Flora pattern, the Gucci Flora fragrance collection includes eight exquisite scents. Each scent appears in a variation of the classic Flora flacon, with its Flora script logo, black cap and bamboo-beaded cord bow. All scents are wrapped in bold, vibrant packaging, where petals and blooms radiate with color. The poetic colors of the joyful print outside heighten the elegant and feminine fragrances within: they reflect the beauty and emotions of the Gucci woman. Like its namesake pattern, Gucci Flora fragrances have captivated Gucci women since Flora by Gucci Eau de Toilette launched in 2009. The Flora motif has blossomed into a bouquet of exquisite scents: Flora by Gucci Eau de Parfum, Flora by Gucci Eau Fraîche, the charming fragrances in The Gucci Flora Garden Collection and Flora by Gucci 1966.

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