Yesterday was the reintroduction of the entire Dove hair range whereas all has been upgraded with Dove Nutritive Solutions, an improved formulation to deliver instant damage repair and progressive nourishment.
Each Dove hair care range is now in the new Dove Nutritive Solutions that caters to different types of hair needs. Dove developed their hair care solutions which goes deep into the cellular level of the hair strand for instant repair with long term care and long lasting result. The patented Keratin Repair Actives which was previously available in Intense Repair is now extended to Hair Fall Rescue and Nourishing Oil Care range. Microsheet technology was also included to instantly smooth and restore hair surface for manageable, soft and healthy looking hair.
Introducing Dove Salon and PLAY.DOVE.REPEAT Campaign
Despite knowing that women are constantly styling their hair using curler, hair dryer, perming, colouring, bleaching or straightening iron, Dove wants women to continue playing with their hair as Dove is there to handle the damages with the new PLAY.DOVE.REPEAT campaign. With this campaign, Dove launched Dove Salon in Monsoon-id, Tropicana City Mall for women to explore and be adventurous with their hairstyles. This Dove Salon is a place for you to experience the Dove Nutritive Solutions range.
How to book your slot? Simple. No app downloaded required. All you need to do is to visit www.dovehair.com.my from your phone browser, upload or take a photo, pick a hairstyle of choice, enter your preferred date and time, then head over to Dove Salon for a makeover with your chosen hairstyles together with a purchase of RM45 worth of Dove products, which is available at the salon. You will also experience the benefits of the new Dove Nutritive Range through hair wash and treatment as well.
That is not all. You will also stand a chance to be selected for a colour, perm, or straighten hair service.
Dove Salon will be available for consumers from the 29th April to 29th May 2016. Dove Nutritive Solutions range is available nationwide at RM15.75 for 375ml/330ml. For more information on Dove products and Dove Salon, please visit www.dovehair.com.my
