Last Friday, popular Korean celebrity and Laneige model Lee Sung Kyung was at Laneige Beauty Road 2016 roadshow at Mid Valley Megamall to officiate the launch of Laneige’s bestselling hydration series – Water Bank. Laneige’s global road show ‘Beauty Road’ aim to bring K-Beauty across the world, whereas the road show will commence in Seoul and will travel across 11 cities, with Kuala Lumpur being its second stop. The beautiful and friendly Lee Sung Kyung was there for fans meet-and-greet session and shared the latest K-Beauty trends and skincare tips.
Laneige also took this opportunity to launch its Water Bank Creams namely the Water Bank Gel Cream and Water Bank Moisture Cream at the successful Beauty Road roadshow. The new upgraded creams features an all new Mini Hyaluronic Acid and Air-Wetting Formula, and activating the skin’s natural ability to create moisture on its own with the infusion of Hydro Ion Mineral Water and Moisturizing Biogene Technology™.
Both the Water Bank Gel Cream and Water Bank Moisture Creams retails for RM150 for a 50ml jar. From 1st May to 31st July 2016, with every purchase of any Water Bank products, you will be able to purchase Laneige Waterful Sharing Campaign 2016 Water Bank Limited Edition Water Bottle at RM10 each or RM40 each without the purchase of the Water Bank products. These water bottle comes in three sleeve designs. Every year, Laneige will collect a certain proceed from its Waterful Sharing Campaign merchandise sale, channeling it to the Laneige Waterful Sharing Campaign Fund. This year the target is set to RM80,000 to facilitate the installation of two water filtration system to 500 orang asli residents living in the remote areas of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak.
Laneige Beauty Road 2016 was held in Kuala Lumpur Malaysia from the 2nd to 8th May 2016, being the 2nd stop and will goes across 11 cities around the world such as Singapore, Bangkok, Shanghai, Taipei, Hong Kong, Guangzhou, Beijing, Chengdu and Toronto, Canada.
For more information on Laneige Beauty Road or on the new Water Bank series, please visit Laneige Malaysia Facebook Page and Laneige Malaysia Website.
