With its sister brand adopting a new tagline, it is just the matter of time before L’Oréal Paris does the same. I was right. L’Oréal Paris revealed a brand new identity last week for its makeup products. They are now known as L’Oréal Paris Makeup Designer. L’Oréal want you to not just apply makeup but design your own makeup look.

Along with the debut of L’Oréal Paris Makeup Designer, beauty enthusiasts can now express their personalities through the love of colours and discover the art of makeup from Paris through these three aspects:

• L’Architecture Du Teint (Face Architect): The skin is a canvas. Beautiful canvas is flawless skin, yet glow from within. It should be accentuated with subtle hints of colour.
• L’Art Du Regard (Eye Artistry): Eyes are the window to the soul. Let it do the talking. With a flick of a brush, the eyes are easily accentuated in a few steps and watch it come alive with any look you have in mind.
• La Obsession De La Couleur (Color Obsession): Work with a dream colour palette and take it beyond your imagination, leaving lips with richness of colour. Create, enhance, reveal and flaunt your mood.

8 New Exciting Product Launches

Through this event I realized one obvious thing. And that is L’Oréal Paris had improved their makeup products. Even a few recent drugstore visits recently confirmed my thoughts on L’Oréal makeup. You might already seen this at the drugstore but I am still excited that L’Oréal Paris launched EIGHT brand new makeup products at once! Wow Nelly!

True Match Genius Two Way Cake (RM59.90, available in 7 shades)

I first saw this two way cake from Click Network on YouTube. I thought Singapore was way ahead of us with new launches but nope. We have it here too! This is a smart foundation hence the name ‘Genius’, with four benefits in one. It smoothes the skin like a primer, unifies and glides on more precisely than liquid foundation, it covers 100% of the imperfections like concealer, and finishes just like a velvety powder. I have been dying to break into this so I will report back on the review soon 😉

Lucent Magique Cushion Blush (RM49.90, available in 3 shades)

If you are following me on Instagram, you would have already seen this. This one got everyone super excited. BB Cushion is nothing new but a BB Blush? Now, that got everyone jumped up in excitement. It has this thing called the signature Byron Liquid Light that brightens the complexion in just one tap. It’s soft-tone pigments infused in the watery cushion gives the skin a diffused effect. Skin stays dewy for hours, just like the BB Cushion thanks to the mineral water.

Color Riche La Palette Nude (RM89.90, available in 2 shades)

Also first seen from my Instagram, there are a new palette that comes in two different tone palettes – one in neutral tone and one in rose tone. Each palette comes with 10 pigmented mixed shades consisting of shimmery satin, buttery matte to lustrous sheen, from light to dark. And each palette is made especially to suit all skin tone. When I first saw this palette, I couldn’t decide which I like. Nude or Rose. Both are so pretty. I think I am more of a Rose tone palette girl as I have a lot of neutral palette at home.

False Lash Superstar Mascara (RM58.90)

This is a duo-brush mascara. One end is a super-sizing primer that are enriched with lash serum to thicken lashes, gives volume to the lashes and prep the lashes for next step. The other end brush is shaped like an eyelash curler which the curved lifting brush works by applying black, fiber-rich product on each primed lash.

Superstar Liner Impact Felt Liner (RM35.90)

Shaped like a calligraphy pen, the tip is flexible to glide on the eyelid shape for effortless application. It allows you to adjust and adapt the thickness of the eyeliner in one single movement. It is a highly pigmented deep black, which we all would love to death.

Color Riche Extraordinaire Matte (RM42.30, available in 10 shades)

Matte lipstick is my absolute favourite. However this Color Riche Extraordinaire Matte is a velvety matte that does not dries down complete matte as it is formulated with 4 precious oils that prime your lips and prevent drying or peeling. It kind of reminds me of this one. The pointy, huge sponge tip brush however is my favourite. It makes the application precise and distributes the product evenly.

CC Balm Genius (RM23.90, available in 10 shades)

This is the first tint-in-balm that combines multiple benefits for colour, care and shine. It is an intelligent lip balm that features a unique ‘Cocktail Supreme’ formula that correct lip dullness thanks to the blend of micro-corrective genius oils. It also hydrates the lips with its natural spa oils for up to 12 hours.

Glam Shine Balm (RM23.90, available in 3 shades)

This balm AND gloss are infused with nourishing flower extracts to moisturized the lips. It is afterall a balmy gloss so do expect a shiny finishing. The colour payoff are sheer but fresh-looking. So if you are looking for a product that allows on the go, mirror-free application, this is the one! I would suggest getting the darker shades as they colour payoff is prettier and visible.

Now that I have covered all eight new exciting product launches, there is another news. And that is L’Oréal Makeup Genius App.

New direction means new way to experience makeup. And that is experiencing makeup in augmented reality. Makeup Genius features one of the kind exclusive technology from major Hollywood studios. The application let you create your own look and try all the ready-to-wear looks which was curated by L’Oréal Paris makeup artists. Looking at your smartphone or devices is like looking into the mirror. It is so real that you can move around crazily and the makeup look moves along with your face on the phone. Now that defines “try before buy”. Go download now and have lots of fun with it. Available for free on the Apple App Store and Google Play 😀

For more information on L’Oréal Paris Makeup Designer, please visit http://www.lorealparis.com.my or L’Oréal Paris Malaysia Facebook page.