Clarins, together with top 40 “Green Angels”customers ventured out to Forest Research Institute Malaysia (FRIM) on Earth Day to plant 40 fruit trees in an effort to raise awareness and appreciation of our Mother Earth.
The first “Green Angel” campaign for the brand are held at all Clarins Skin Spas from 1st March to 30th April 2016 armed with an aim to encourage their consumers to start recycling. Clarins customers are encouraged to bring back all empty jars, bottles as well as cartons for recycling at the Skin Spas. The top 40 recyclers of “Green Angel” were rewarded and a tree was planted for each of the winner.
On Earth Day, Clarins team together with a few customers had an enjoyable time in FRIM. The day started with a short welcome address by Gillian Tyo, General Manager of Clarins Malaysia & Singapore followed by FRIM and then a 40-minute walk to Taman Bidara trail where the tree planting took place. Right after the tree planting, each winner was presented a tree certificate, as a symbolic gesture to reward their commitment to protect nature; and helping Clarins run a greener operation in Malaysia. The partnership with FRIM was to highlight the importance of nature and helping to enrich additional fruit trees in the tropical forest to maintain the ecosystem of local fauna and at the same time to reduce carbon footprint by planting more trees
Clarins worldwide have always been practising the 3Rs principle – Reduce, Reuse, Recycle and now, Replant. From the very beginning, Clarins has based its development on respect for nature as an honour to the principle of extracting the benefits of each plant without harming ecosystems, as well as making a commitment to preserving and reintroducing biodiversity where deforestation, urban construction and extensive farming have destroyed local flora and fauna.
For more information, please visit Clarins Malaysia website or Facebook page.
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