This has got to be the most interesting lipstick launch I have ever been to. You know how we are all craving for something innovation, something different from the others and something unique? If you are one of them, like me then you are in for the new hybrid lipstick from BY TERRY.

Let me go back to how this new lipstick started. A little bit of history. BY TERRY’s iconic foundation in a brush – the Light-Expert Click Brush is celebrating its 10th anniversary this month. To celebrate the anniversary, BY TERRY Founder – Terry de Gunzburg launched this Rouge-Expert Click Stick lipstick. It is invented as a three-in-one wonder for the lips. PICK, CLICK, STICK as she named it. You PICK your shade, CLICK to release the right amount of color, and the lipstick STICK with you all day long.

BY TERRY Rouge-Expert Click Stick collection comes in a whopping 25 shades. All are gorgeous if I may say so. It is a balmy, creamy richly pigmented formula lipstick with long-lasting intense color. It feels absolutely comfortable on the lips due to the conditioning balm in it. Because of this, the lipstick is a plush-touch velvety finish type of lipstick and it glides on the lip surface like silk. I want to say butter but this is BY TERRY afterall so let’s go fancy and say silk instead 😀

Now, what I like about this lipstick is the long slim lacquered tube and the small water droplet shape lipstick bullet. It is designed in this way so that the lipstick also act as a lip liner. With its pencil precision, it is able to line the lips easily. This is especially handy to bring in your handbag everywhere for touch up. No more bringing a separate lip liner!

There is a push button at the end of the lipstick tube. This push-button control the amount of lipstick to be dispense out. You will be amazed with how bit by bit of the lipstick bullet came out through a push of a button. I particularly like this idea as you minimizes the risk of breaking your lipstick in half if you twist it up too much. The shape of the lipstick bullet enables you to line and contour the lips precisely and fills in the entire lips with ease.

BY TERRY Rouge-Expert Click Stick comes in beautiful stunning 25 gorgeous shades. You get all types of hues in this collection. From bold hues, to ‘just-bitten’ stained tints, to tender neutrals. You will surely find a shade or two from the bright to barely-there hues that suits your skin tones and preference for every occasion and mood.

The question is… when is this available, where to get your paws on and how much? Rouge-Expert Click Stick is available at KENS Bangsar Shopping Centre, KENS Apothecary Bangsar Village II and Bandar Utama for RM139 each. I strongly advise you beauty lovers to go to your nearest BY TERRY outlet, try these out and get at least one as this is the latest innovation lipstick that you can only get at BY TERRY now. At least only BY TERRY has it 😉