Antipodes® has always known to be a scientific organic skin care brand and that is also how I remember Antipodes to be. That was all changed two weeks ago when TNS Skin Lab, a leading specialist retailer of premium natural and organic beauty & personal care products who is also the exclusive retailer for Antipodes here in Malaysia launched the all-natural mineral makeup collection.
Since I’m new to Antipodes, allow me to do a short brand introduction on the brand 🙂
Do you know that Antipodes is a global scientific organic beauty brand that aspires to Estee Lauder’s family business values and it is owned by Wellingtonian, Elizabeth Barbalich? Now you know :D. I was always curious on the word “scientific” that is attached to the brand name. I found out that each formula is scientifically validated which explains the scientific part. All of the premium ingredients are sourced from none other than New Zealand’s nature. Each and every product has it’s own exotic scent. It’s quite interesting I would say as the brand invest in expertise of “The French Nose” on earlier days to determine the fragrance across each range.
Antipodes has been around since 2006. That was 7 years ago and now the brand has developed a total of 26 skin care products, five natural mineral foundations and six lipsticks. Besides it’s native New Zealand, Antipodes has also bloomed and expanded to countries like Malaysia, Australia, France, Slovenia, Canada, Italy, UK, Taiwan and South Korea. It’s range of product is also available at international independent retailers such as Whole Foods Market, Selfridges Department Store UK, Sephora, Planet Organic, David Jones, MYER, Fenwick and ASOS (Saviour Skin Balm only).
