Two days ago I received a SEPHORA newsletter and the title ‘You’ve Been BLACKLISTED’ gave me a shock, thinking what have I done that I’m blacklisted by SEPHORA. It turns out that SEPHORA is relaunching their Loyalty Program with the introduction of SEPHORA Black Card. Now, that’s one catchy heart pumping title that can make any beautyholic clicking into their email in a split second.
I was invited over to SEPHORA Sunway Pyramid to get blacklisted and at the same time enjoying all the benefits and activities as a SEPHORA member. It’s kinda exciting for me because all these while I only zoom into SEPHORA to buy something that I want and then zoom out. I have no idea there is so much activities happening in the store from time to time. So let’s follow me as I see it through the eyes of a SEPHORA member.
The new SEPHORA Black Card with its new tagline “Look Good In Black” enables you to earn shopping points across three countries namely Malaysia (RM5 = 3 points), Singapore (SDG1 = 1 point) and Thailand (THB25 = 1 point). Members will also get to enjoy birthday surprises, VIP access to private sales, events or workshops and also 10% savings for every 250 points. It’s simple to get ‘blacklisted’ to become a Black Card member. Anyone who has an accumulated 250 points in their SEPHORA White Card account will be upgraded to SEPHORA Black Card automatically. You will then get your personalized SEPHORA Black Card Welcome Pack through the mail instead of having to walk into selected SEPHORA store to collect. This is what they called as taking Beauty To The Next Level! Keep an eye on your post box beginning October 2014 onwards 😀