I love the new Gucci Guilty For Him and For Her campaign statement – #GuiltyNotGuilty. It is catchy and makes one wonder, what do Gucci mean? Really, what does the new tagline #GuiltyNotGuilty means?
Gucci is entering a new chapter. Gucci is celebrating individuality. The new generation breaks the gender rules and common social boundaries. They’re expressive, being who they want to be, doing what they want to do. They believe in living and indulging in life without that guilty feeling. It’s a modern generation declaring more on self expression and sexuality. That’s the new Gucci Guilty.