Laneige is thrilled to announce its ‘LANEIGE meets FASHION’ project, a yearly venture in Korea which will see exciting collaborations between Laneige and up- and-coming fashion designers. Known among Koreans as the leader of Korean Wave beauty in the global market, Laneige understands the power of both make-up and fashion in a woman’s ensemble. Without one or the other, a woman’s outfit is never complete. Thus, the core of K-beauty lies in the perfect mix & match of fashion and beauty. With the launch of ‘LANEIGE meets FASHION’, Laneige wants women all over the world to be inspired by K-Beauty and to celebrate the traits that make up a fashionista – great skin, an understanding of make-up, a good eye for detail and an overall sense of style.
To kick-off the project for 2014, Laneige has teamed up with pushBUTTON, a leading fashion brand in Korea. Known for designing edgy yet fun pieces, pushBUTTON is the preferred new designer brand among Korean celebrities as well as the global youth generation who are on the lookout for the latest trends. The collaboration, set to debut in August 2014, will reflect a unique partnership between Laneige and pushBUTTON as they work together to deliver a trendy yet sophisticated collection named ‘LEO-PUPPY’. As its name suggests, LEO-PUPPY combines leopard prints (which represent animal fur) and puppy patterns to embody the anti-fur concept in a friendly, witty way.
Continue reading