Cruelty-free. We’ve heard, we’ve read, we’ve been told but we ignored it. This hasn’t been in my mind until two hours ago when I was about to place an order for Rimmel cosmetics through Asos website. It was what stated on Paula’s Choice product review page that made me sign out from my account and close the page. The powerful sentence was just a four letter words, which said – Tested On Animals: Yes. That four letter words was staring at me directly from the monitor of my notebook.
As this is rather a sensitive issue, I will be quoting and summarising from PETA.org and GoCrueltyFree.org for your convenient and easy understanding. There’s so much info in both website or even the internet that I would suggest you to visit the website and do some research if you’re free.