2 weeks ago I attended the launch of the latest perfume from Issey Miyake “Pleats Please” at Zebra Square.

The designer Issey Miyake is known for his conceptual purity and elegant simplicity. His work exudes exuberance, dynamism, movement, and colour; it is contemporary yet timeless. Today, a great new adventure begins in the annals of Issey Miyake fragrance, continuing to forge a powerful bond with his fashion. Issey Miyake is known globally for his signature pleats- a look that went around the world in more than 80 colours. 

Today, the iconic line Pleats Please Issey Miyake has its own fragrance. It is a scent that pays homage to a seminal fashion creation: an infusion of emotion and olfactory ode to joy. The Pleats Please Issey Miyake fragrance has its own special sparkle, the latest and bright facet of the designer’s work.

The launch was initiated with 3 different speech. Firstly a short opening introduction speech.

The third speech is more detail. We were taken for a virtual walk to the history of Issey Miyake, development of Pleats Please, how the name Pleats Please came about, design of the bottle and advertising material.

Pleats Please bottle design is unveiled!

To interpret the image of the pleat, the geometrical spirit of a multifaceted polyhedron seemed the obvious choice. Miyake’s many lines already included clothing derived from pleats or folds which evokes such faceted volumes.
The ridges stand out on the glass bottle in an interplay of convex and concave volumes. The multiple facets of the Pleats Please polyhedron come alive with never-ending ripples of light. There are no bright colours, just subtle highlights enlivened by the pink-tinged fragrance.
The development of this bottle, the 3D embodiment of the 2D image of the pleat, was a complex undertaking. The cap takes the form of a floral calyx, a finely pleated abstraction that symbolises both a white flower and the Pleats Please fabric. The case exudes a cheerful sense of fantasy, mixing pink with orange in a jubilant fan dance of stylised petals traversed by veins that subtly evoke pleats. In direct homage to its fashion origins, the name “Pleats Please” adopts a logotype in which the E’s are narrowed, pressed and compressed as though finely pleated.

Followed by the outer packaging design unveiling.

Then it was time to showcase Pleats Please fragrance. 3 beautiful model dressed in Issey Miyake’s pleats.

We were given the first hand sniff of the new fragrance. Each of us were given a pleats bracelet which was spritz with Pleats Please.

On the finale of the launch we were invited to the outside to preview, hold, feel and test out Pleats Please and we were served yummy finger food and refreshment.

Besides fragrance, the range also offer body lotion and deodorant spray.

Here’s a close up look of Pleats Please. Don’t you just love the bottle and the colorful box?

Body Lotion comes in 150ml tube and Deodorant Spray is 100ml.

Issey Miyake Pleats Please fragrance and body care comes in 3 sizes and the price is as follow:
– EDT 30ml – RM155
– EDT 50ml – RM255
– EDT 100ml – RM350
– Body Lotion 150ml – RM160
– Deodorant Spray 100ml – RM130

What about the scent? 
The sparkling top note opens with the intriguing aroma of Nashi, a hybrid fruit that oscillates between pear and apple, with the pear note predominating.

For this new fragrance, the exuberance and heartiness of a floral bouquet was a must ó flowers to define the femininity of a subtle delicate composition.

The joyous, upbeat middle note suggests a graceful sensuality, blossoming forth with fresh peony and sweet pea. Indole adds a fleshly, voluptuous touch and gives substance to the note, the perfumer explains. The accord is warm and vibrant, like “an invitation to fluidity”.

The base note prolongs the sensation of mildness, settling into the rich woody notes of cedar while patchouli, taking on a vertical character, permeates the composition. Sweet, sensuous vanilla infuses the trail with radiant warmth. An absolute of creamy white vanilla blends with cosy white musks for a mellow finish.

Aurelien Guichard, the perfumer wanted to create a pleat-like “vertical” fragrance, a genuine floral that conveys an unequivocal, all-embracing femininity. Like a plush cocoon, Pleats Please is an addictive fragrance, a composition whose meticulously sculpted facets are echoed in its bottle.

Issey Miyake Pleats Please will be available at major departmental store, Sasa and Sephora by September 2012.


* Note: Picture taken with iPhone thus it’s a lil bit unclear.