When I heard there’s a new beauty box subscription launching early 2013, I was once again feeling curious and interested. And when I found out the founders behind this new beauty box are all guys…that’s it. I’m sold. Admit it. Guys who venture into the beauty industry or shall I say the women industry do have good taste.

Introducing The Lilac Box.

Now. The funny thing about beauty boxes in Malaysia is that 1-year ago we used to yearned for at least ONE beauty box subscription available in our country after reading about GlossyBox, BirchBox, BellaBox etc etc from UK and Australia. A few months after that (which is now) we have at least SIX beauty box subscription! A wish come true for beauty box lover like me :). I’m not so into freebies or samples. I’m more into the surprises and excitement receiving a box full with products regardless sample or full size because it’s like Christmas all over again.

But then again. What makes all the boxes subscription different? Well, each of them do have their own selling point and uniqueness. One thing that differentiate The Lilac Box from the rest is that they ONLY include premium brand products. If you can find it in drugstore you’d not see it in The Lilac Box. That’s the promise from the team.

The Concept
The Lilac Box is an online subscription-based sampling programme. We deliver premium beauty and cosmetic samples in a box every month directly to subscribers. The Lilac Box lets subscribers discover and experience 4 or 5 different products every month via samples, and allows them to buy the full-size product at a huge discount if they like what they tried.

Subscribers of The Lilac Box anticipate and eagerly wait for the arrival of The Lilac Box every month, and are constantly surprised by what they find, as they do not know the contents of the beauty box.

The Lilac Box debut box will be launched in February 2013. Just in time for Valentine’s Day. The subscription fee is priced at RM35 per box / month and you’d get saving for 3-months or 6-months subscription. That’s not all. You can also purchase the full size product at their website with a huge discount. And you get points for reviewing the box which will entitle you for a free box at a specific accumulated points.

Currently the brands that are on board are as below:-

So what now.
The Lilac Box website is already live and kicking. Just that the subscription is not yet open for registration. However you can Register your interest and receive a gift of your own choice!

All you need to do to get the gift is to go to www.thelilacbox.com, key-in your email address and complete a simple survey.

You’d be directed to a page for you to choose your gift. Pick one that you like the most. Psstt. I’ve picked Calvin Klein perfume 🙂

And voilà! The e-voucher has been sent to your email inbox.