Lilac Box is the only beauty box in Malaysia that claimed themself as a beauty box that ONLY provide premium brand samples. No drugstore stuff. Just premium and nothing but premium. They’re not cheap too. Starting off with a debut box for only RM35, they have since increased to RM49.90 from Box 2 onwards. Debut box was impressive, so is Box 2. I was expecting Box 3 to be as impressive as the previous 2 boxes and when Box 3 subscription was open for ordering, the 3 guys created a hype on their Facebook page saying they didn’t realize it’s going to be THIS full!! and soon marketing strategy Facebook blasting such as it’s the best box ever, it’s going to be awesome and the most epic one would be “you’ll need some help carrying Box 3”. So when you saw this kind of blasting of course you will expect what was promised right? You wouldn’t thought they would dare to boast in Facebook right?
Well take a look at Box 3. It’s pathetic. I could have pay RM38 for MIVVA or RM39.90 for Wonderbox or even RM50 for Vanity Trove!
I don’t bother to edit and post up picture item per item so here is the content for “the heavy, fill to the top, best box ever until you need someone to help carrying” box.
(1) Yves Rocher Fresh Rose Shower Gel 200ml – RM39
(2) Babor Extra Firming Cream [ml unknown]
(3) Babor Extra Firming Eye Cream [ml unknown]
(4) Phyto Botanical Hair Relaxing Balm 15ml
(5) See by Chloe 1.2ml vial
(6) Max Factor Ageless Elixir New 2 in 1 Foundation + Serum 1ml sachet X 10
(7) Payot Purifying Care 1ml sachet & Drying and Purifying Gel 1ml sachet
Now tell me do you see what’s wrong with the content versa the hype created?
#1 – It’s not as heavy as claimed. Even the full size shower gel is not heavy at all!
#2 – It’s not as full and fill to the top as claimed. Box 1 and 2 is way heavier and FULL.
#3 – Yves Rocher is premium?? Since when? The brand may originated from France but that doesn’t mean it’s premium! And if it’s premium the price will not be RM39.
#4 – Once again…Max Factor is NOT premium. I’ve mentioned this to one of the guy that having a counter inside departmental store doesn’t mean they are premium! And sachetsssss?
#5 – Babor deluxe is so small! Remember when Wonderbox gave out nearly a whole box of Murad? They received a lot of backlash for giving out such a small size sample which is similar to these Babor. Yes they are premium cause they are hard to find at departmental stores or counters and they are expensive.
#6 – Way too many sachet!! Once again…remember when Vanity Trove gave out sachet + smaller size sample and they too get a lot of backlash because their subscription is expensive? And mind you Vanity Trover NEVER claim themself as premium. Well that wasn’t the worse. This is worse.
#7 – There are no product description card included because everything is uploaded on their website. While I’m looking at the content I wasn’t able to read the card at the same time to understand the product more.
What went wrong
Wrong marketing strategies. By creating hype in the Facebook is to sell the boxes. That’s all. I don’t think so this is “honest mistake” because honestly telling you it is not. I believe 3 adult guys would know what is suppose to be said and what’s not. Saying sorry and that they will choose their words wisely in the future just doesn’t make it. I can slap you in the face and say sorry with my eyes wide open because what is done is done. Previously I have readers telling me how rude they are and I tried consoling them until I experienced the rudeness myself. YES THEY ARE RUDE AND ARROGANT. They take comment and feedback personal. Even with me leaving a comment in their Facebook which never meant any harm or hidden meaning also I get smack on the face. Well done to the only premium beauty box in the country.
I see there are girls that are so sad because they didn’t manage to grab a Box 3? Haiya…I’ll sell you mine!!! I’M DEAD SERIOUS. Just drop me an email! The box will be yours!!!!!!
Disclaimer: This is not a sponsored review. I subscribed for the box on my own.
Comments (30)
oh no…i’m not impressed with the content…
That makes the 2 of us
Too expensive for this kind of result.
I know right. If they keep up with Box 1 and 2 and the most importantly no boasting in FB, I believe it will not be this bad.
hahahahahahaha!! you are so damn honest! and i like your honesty!!!
Thank you! I cannot be like “OMG I like it so much! Made my day! Thank you!” hehehe. Cause I’m really disappointed despite the hype. Just like Box Culture debut box. Exactly same case.
I totally agree with you on that. It’s certainly a smack on the face. I bought the 3rd box thinking that it’s gonna be better, but my was I wrong. In my excitement, i immediately un-boxed it while driving! But when I started pulling out the contents, I was thinking “That’s it ??!!?” What a shame, all hype but no swag.
OH NO! Don’t unbox while driving next time. So dangerous! If anything happen it’s sooo not worth it.
I was in the garden taking picture when the lorry stopped in front of me. I’m the first recipient of the day somemore. Okay, that I’m happy. But when I was excitedly unboxing, I get the same reaction as you – THAT’S IT??? What happen to the heavy, fill to the top, awesome box that as promised??
Yep, I too fell for their words and subscribe to Box 3. Kinda disappointed with the overall content…
This is my first time subscribing. I was thinking to gift to my mum. But she hated it. She had seen all my past beauty boxes and she actually asked why is it so small and why not attractive. Even my mum also can differentiate.
I’m the one said sad because they said BOX 3 need someone help to carry the box so I expected many in full size and their FB post are so attractive. Now I felt lucky that it’s sold out when I want to grab it.
Oh. I know a few but didn’t know you too didn’t managed to grab a box. You can always buy from me lol jk jk. Don’t worry, there will be next box.
LOL. oh hell, its time to brake brake brakeeee LOL. yer, I felt bad for all those who subscribed to box 3 >_< haiz. you are right, some other box are better , and @ better price also !!!
Some are happy, I’m damn not happy!!
yup..the hype ‘need some help to carry box 3’ a bit misleading@@! anyway looking forward to their further improvements* !
Very misleading. I’m not going to subscribe anymore. Good luck to them.
ya..I was particularly disappointed by the sachets and the size..I decided to purchase it especially after it stated “heavy and full”..how can I not believe it after seeing Box 1 and 2..guess I was dead wrong….Honestly when I saw the sachetsss I kinda no “mood” to try out regardless what the brands are..
You speak my mind on every angle! Same like you I was disappointed because sachets and the super small deluxe is not heavy at all. The only full size is not even classified as premium. I thought they are really hinting that it’s going to be super awesome but turns out it’s just another marketing tactics. I just hope someone buys off my box LOL.
Thank God I didnt manage to subscribe to it, or i’ll be utterly disappointed – was put off by the hassle of having to go through so many steps (I’m not good at following instructions) and can’t even pay directly with my credit card. I don’t mind going through PayPal, but it’s just too much hassle with their mode of payment 😛
Thank God! The payment part is alright. All beauty box is the same 🙂
I am so glad, I did not give them chance and subscribe box 3. My disappointment with box 2 still there (still in the box, unused, untouch)…
Based on the leaking issue in Box 2? I feel that the content, brands and deluxe size ml is alright for Box 2. Maybe the way they handle the whole leaking issue is a bit off for someone who is venturing in service industry. Box is is a total disappointment based on what was marketed. You just don’t cheat your customers. I came from advertising background and one thing I practice is never cheat or lie to your customer. Never. Honestly and good service is what brings back repeat customers.
I am too someone who will just don’t touch the box or content when I feel disappointed with it. There’s no mood at all so I can understand what you are going through with Box 2.
Ugh, what a shame. They had so much potential to succeed with this box. Anyways, did you try the Phyto Hair Balm? Is it any good? 🙂
Exactly. I’ve seen replies from the box saying some sample comes in deluxe, some really sample while some in sachet. I would reject sachet if I were to be sponsored sachet.
I have not touch anything from the box yet as I wanted to sell off my box 😛
I know what you mean, like just choose the good sample sizes 🙂 omg, I really hope you will be able to! Then add a little more money and indulge in Lavish Lilac! 🙂 HAHA! Sorry for bringing it up about a million times! :p
Hahaha yea just add another RM10 to get Lavish Lilac eh?
So weird. I see so many people disappointed for not able to get Box 3. Still waiting for those to buy my box muahahaha
I agree with you, Box 3 is a disappointment for me, especially the Payot, I mean, only one set of sachets? It’s so small, it’s like those that you buy magazines and get as freebies 🙁
Payot is the most disappointing item in the box overall. Even magazine give out better freebies nowadays like the recent Biore BB Cream in Cleo May 2013 issue.
LOL, my interest was piqued at “The Arrogant One”.
I really thought this was a new Beauty Box brand, Fiona!
I have never tried The Lilac Box but ordered my first Mivva Box because of your reviews and thought it was really fun. Remember me, the Mask Virgin 😛 ?
Anyway, thanks for your past Beauty Box reviews. They are really helping me decide which ones to subscribe to. Im a little bummed I missed out Fabulous Finds because it did sound like one of the better Beauty Box companies in Malaysia. I hope the owner gets better soon. She was doing a great job judging by the reviews.
By the way, I like that you are so detailed and honest with your reviews. No wonder you made it to 50 Best Blogs. Congratulations! I am still a newbie amateur.
Yes I remember you! :D. When I saw your name I know already 😉
Regarding The Arrogant One…it’s either I don’t put their link up in the menu at all or I put a name I want :P. I don’t want to hide my review for Lilac Box because I would want everyone to read the reviews. For first timer I always suggest a more universal box like MIVVA, Wonderbox and Vanity Trove as these boxes are easier to accept.
Hui Ling of Fabulous Finds are better now. I met her once and she’s doing good.
Glad that you like detail review LOL. My post can be a bit lengthy 😛