L’Oréal Professionnel is pleased to announce that Kirsten Dunst, awarded Best Actress at the 2011 Cannes Film Festival for her astonishing performance in Melancholia and lead actress of the next Hossein Amini’s thriller The Two Faces of January, to be released in 2014, is the very first L’Oréal Professionnel spokesperson and will embody the upcoming strategic launches Wild Stylers from Tecni.Art, Beach Waves and Absolut Repair Lipidium.

Born in New Jersey, USA, but of German origin, Kirsten Dunst has a natural beauty and a unique spirit. She is one of the most talented young American actresses of her generation and she perfectly embodies the values of L’Oréal Professionnel. Her passion for fashion and trends means that she is constantly playing with her style. When taking on a new movie role, Kirsten Dunst is always keen to radically change her hair color, from reddish tones to bright blonds, from a smooth sophisticated look to a wilder, unruly style, to best prepare for the part.

Kirsten Dunst’s filmography includes over 50 films, which makes her one of the most prolific actresses of this last two decades. Curious about what life has to offer, Kirsten has a high level of thoroughness, which enables her to choose her roles, from major cinematic productions to boundary-breaking independent films.

“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.” says Kirsten Dunst.

“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.” says Anne- Laure Lecerf, International Managing Director of L’Oréal Professionnel.

Kirsten Dunst will be the face of three key launches in 2014, to be discovered exclusively in L’Oréal Professionnel salons:

• Wild Stylers by Tecni.ART: professional hair styling line that creates a rock, grunge look, a highly-sexy tousled style much seen on the recent Fashion Week catwalks. In L’Oréal Professionnel salons from January 2014.
• Beach Waves: unprecedented texture in-salon service to achieve a fresh “off-the-beach” style that lasts for up to 8 weeks. This look is the must-have style for next S/S 2014 season. In L’Oréal Professionnel salons from April 2014.
• Absolut Repair Lipidium: advanced layering protocol which is inspired by hair treatments from Brazil and repairs 100% of hair damage in just one salon service. In L’Oréal Professionnel salons from April 2014.

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