Category / Issey Miyake

I still vividly remember my first fragrance launch last year and it was the Parfums Pleats Please Issey Miyake. The brand Issey Miyake is not new to me. Most of my female friend loved the brand for it’s signature feminine scent. All I can remember is the soft but lasting fragrance and it’s tall and slim bottle design.

I would say Pleats Please is a breakthrough. Just when you think you know all about Issey Miyake…Pleats Please prove you wrong. It took the world to a whole new level with it’s exquisite design and concept.

Issey Miyake is known globally for his signature pleats- a look that went around the world in more than 80 colours. The designer Issey Miyake is known for his conceptual purity and elegant simplicity. His work exudes exuberance, dynamism, movement, and colour; it is contemporary yet timeless. Today, a great new adventure begins in the annals of Issey Miyake fragrance, continuing to forge a powerful bond with his fashion.

Why the name Pleats Please? Let me bring you on a lil walk through on the concept of “Pleats”.

‘Pleats’ was introduced into ISSEY MIYAKE in 1989, and has been developed every season thereafter. By 1993, it was ready to be launched as a complete and stand-alone brand and appeared as PLEATS PLEASE ISSEY MIYAKE for the Spring-Summer collection.
This is a line that is positioned to embody one of the most fundamental concepts of Issey Miyake – where the true value of design lies in its integration into the everyday life and comfort of the wearer. This is clearly demonstrated in the development and evolution of traditional techniques of processing and of pleating material into a highly functional modern product – light in weight and easy to wear and handle. This revolutionary concept has won the respect and admiration of women throughout the world and contributed to the growth of an iconic brand – an ingenious fusion of creation, technology and business.

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