“Clarins coming out with BB Cream? Serious?” That was my impression when I first got to know that Clarins now join in the BB Cream fun. Why now? Why not CC Cream? This were the questions I asked Erinn Tan; Clarins Beauty Trainer a few weeks ago during the preview session of White Plus Total Luminescent and UV Plus HP BB Cream. According to Erinn, only now Clarins came out with BB Cream because of the market demand from consumers. Erinn added that Clarins is not a trend follower brand. Although the market now tilted towards the CC Cream revolution, Clarins refuse to follow that trend to come out with a CC Cream. But rest assured that Clarins UV Plus HP BB Cream utilizes CC Cream technology. Good to know that.
Let me give you a crash course on Clarins’ UV Plus HP Day Screen High Protection range. The new revamped version of UV Plus HP Day Screen High Protection is formulated with a unique antioxidant action thanks to an exceptional Cantaloupe Melon extract. Cantaloupe Melon is a natural fruit with valuable high-performance antioxidant benefits, from the region of Provence in France. It has the natural wealth of antioxidants which delivers great anti-aging benefits. It’s so great that Clarins use cantaloupe melon extract as the key ingredient for the new UV Plus Day Screen High Protection SPF40. As a result? Skin remains fair, clear and youthful. GMO-free and non-hybrid, this variety is organically-framed and when compared with other types of melon, presents remarkable anti-ageing benefits.
In 2011 Clarins revamped their sunscreen and came out with 2 version – Neutral and Tinted. Then in 2012 Clarins released another version to the family – Beige. And in 2013…Perfecting Cream High Protection BB Cream was born.
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