In this millennium world, one would think late marriage or not having kids after marriage is something normal. Not in China. Single women over the age of 25 are being labelled as “Sheng Nu”, which translates to “leftover woman”, a term was made popular by the All-China Women’s Federation in 2007 according to The New York Times.
Keeping up with the theme #changedestiny, an ongoing global campaign to inspire and empower women to shape their own destiny, SK-II launched a four-minute film “Marriage Market Takeover” empowering single women in China to stand up from being labelled as leftover woman.
The four minute empowering film with 1.4 million views to date shows that marrying for love is not as easy as said. In China, parents would list their unmarried children in the marriage markets. Parents would go to the extend of posting ads up, comparing and matching height, weight, salary, values and personalities of their own child. The film also features the dilemma of the interviewees between choosing their own destiny and meeting their parents’ expectations.
SK-II is taking a positive approach in helping these women face the pressure with this campaign. A huge and beautiful installation was made with SK-II’s own ”marriage ads” with messages from hundreds of independent women, stating that they want to be in control of their own destiny.
Keep inspiring
The third edition of PUMA Night Run Malaysia is making a comeback this 20th August 2016 and this time around the organizer have decided to held the biggest Night Run event to date at the Dataran Kemerdekaan Shah Alam instead of Setia Alam. This will be the biggest run for PUMA with 10,000 participants expected.
The prizes are also generous this year. There are RM12,000 worth of prizes to be given away. Top finishers of the men and women categories will each receive RM2,500 worth of PUMA vouchers, while second-placed runners in both categories will receive RM2,000 worth of PUMA vouchers. Third-placed runners in both categories will each receive RM1,500 worth of PUMA vouchers.
Last week SK-II gathered all of us for #AuraGoals Party with Yuna for the anticipated launch of GenOptics whitening range at Suria KLCC. KLCC concourse floor once again came alive with the exciting crowd consisting of VIPs and members of the media. This time around, with Yuna fans as well.
Signorina, my first ever fragrance from Salvatore Ferragamo remains as one of my favourite perfume and I have been using it sparingly fearing that I might ran out fast if I use it non-stop. Not because I cannot afford to buy myself another bottle but it was something else. It is extra special as my name was engraved at the back of the bottle. So it holds a sentimental value to my heart, being the first Salvatore Ferragamo I own.
Earth Day 2016 falls on the 22nd April but I have celebrated the world’s largest environmental event a few months earlier back in January 2016, thanks to Melvita Malaysia for the launch of Nectar de Miels Body Care range. I have been keeping these new launch for months! I am so glad I am able to tell you about it now 😀
Melvita Nectar de Miels Body Care are catering for dry, very dry and sensitive skin thanks to a special ingredient Thyme Honey. This sort of explained why I was “planting” Thyme herb plant as seen on my Instagram. Melvita done a research and found the exceptional repairing power of thyme honey, which acts like a natural dressing with instant soothing effect. When combined with acacia and orange blossom honeys, it reveals this synergic effect to heal and rescue very dry and sensitive skin. Overall, the body care range consists of three products – Comforting Creamy Milk, Comforting Balm, and Comforting Hand Cream.
