Yesterday was the celebration of Earth Day 2017 and just as the past 2 years, The Body Shop Malaysia in collaboration with Free Tree Society once again gave out 2,000 saplings of 25 different species this year at two different location; eCurve Petaling Jaya and Setia City Mall.

Last year I was invited over to join their celebration but I had another responsibility to take care of so I was absent. This year I am so happy that The Body Shop invited me over again for their third year in giving away free trees. Initially I thought I was going over to help them to plant some trees or at least to depot some plants for the visitors. I was so ready to get my hands dirty and I was even geared up in my sports attire for that 😀 . It turns out I do not need to do all that.

If you don’t know yet, The Body Shop has always been hands on in every way they can to preserve mother nature, to protect endangered animals and many more. This is a new commitment that The Body Shop embarked on – and that is to be the world’s most ethical and sustainable global business by the year 2020 through an extensive programme and measurable targets. The new commitment entitled Enrich Not Exploit™ embraces the bold ethical principles from which the brand was built. This new commitment also enable The Body Shop to protect and nurture environment across every part of its business. And that we are talking about the ingredients, packaging, stores, employees, suppliers and campaigns. I am looking forward to that!

Understandably from a beauty brand point, The Body Shop do realise that habitat loss are caused by farming expansion and intensive harvesting of forest products. This includes whatever ingredients that every beauty brand seek after for its “unique” ingredient selling point. We as a consumer does not have any idea how that was done and how much it affected the habitat. With more and more land development around Klang Valley, we do see that trees are sacrificed. Therefore every one of us have a responsibility to plant more trees.

The Body Shop, in collaboration with Free Tree Society initiative to give out free plants is to raise public awareness on the importance of planting a tree to save our planet. For the past two years, it has only been held in The Curve alone but this year it took place in eCurve and Setia City Mall. Plants are given out to the public with Free Tree Society volunteers on standby explaining how to care for the plant that they chose to adopt.

Let’s take a look at some of the saplings species that I found at eCurve yesterday.

I also took this opportunity to adopt a Mulberry plant home. There are a few more plants that I wanted to adopt but I do not want the public to go home empty handed so I only adopt one plant and leave those I want for others to have a chance to adopt 🙂

Through this initiative, The Body Shop aim to create a sustainable and greener environment by urging the public to take part in planting a tree, re-using and recycling products as well as to educate the younger generation on the importance of caring for the environment.

For more information, please visit The Body Shop Website or follow The Body Shop Malaysia Facebook Page.